{"id":9630,"date":"2023-05-04T00:01:00","date_gmt":"2023-05-03T22:01:00","guid":{"rendered":"https:\/\/womenhouse.cz\/?p=9630"},"modified":"2023-06-22T00:21:57","modified_gmt":"2023-06-21T22:21:57","slug":"starbucks-upozornuje-na-ekologii-jedinecnou-modni-prehlidkou","status":"publish","type":"post","link":"https:\/\/womenhouse.cz\/index.php\/2023\/05\/04\/starbucks-upozornuje-na-ekologii-jedinecnou-modni-prehlidkou\/","title":{"rendered":"Starbucks upozor\u0148uje na ekologii jedine\u010dnou m\u00f3dn\u00ed p\u0159ehl\u00eddkou"},"content":{"rendered":"\n
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Z\u00e1kladn\u00edmi hodnotami kav\u00e1ren Starbucks jsou nejen v\u00fdjime\u010dn\u00e9 z\u00e1\u017eitky z k\u00e1vy, ale tak\u00e9 rozmanitost a odpov\u011bdnost v\u016f\u010di spole\u010dnosti a \u017eivotn\u00edmu prost\u0159ed\u00ed. A pr\u00e1v\u011b jejich ka\u017edodenn\u00ed uplat\u0148ov\u00e1n\u00ed v drobn\u00fdch rozhodnut\u00edch bylo t\u00e9matem stoprocentn\u011b udr\u017eiteln\u00e9 p\u0159ehl\u00eddky Starbucks, kter\u00e1 se konala ve st\u0159edu 19. dubna v pra\u017esk\u00e9 Koteln\u011b 55.<\/strong><\/p>\n\n\n\n

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Unik\u00e1tn\u00ed m\u00f3dn\u00ed p\u0159ehl\u00eddka vznikla ve spolupr\u00e1ci s Olo K\u0159\u00ed\u017eovou, kter\u00e1 stoj\u00ed na vznikem \u00fasp\u011b\u0161n\u00fdch akc\u00ed v \u010cech\u00e1ch i na Slovensku. V kr\u00e1tk\u00e9m m\u00f3dn\u00edm p\u0159edstaven\u00ed se poda\u0159ilo skloubit v\u0161echny n\u00e1pady a siln\u00e9 poselstv\u00ed zna\u010dky Starbucks. P\u0159ehl\u00eddka kombinovala udr\u017eitelnou m\u00f3du s nejobl\u00edben\u011bj\u0161\u00edmi n\u00e1poji Starbucks, p\u0159edstavila v\u0161echny iniciativy Starbucks v oblasti udr\u017eitelnosti, demonstrovala ekologicky \u0161etrn\u00e9 volby v b\u011b\u017en\u00fdch ka\u017edodenn\u00edch situac\u00edch a uk\u00e1zala rozmanitost v\u011bku, pohlav\u00ed, etnick\u00e9 p\u0159\u00edslu\u0161nosti, z\u00e1lib, povol\u00e1n\u00ed a dal\u0161\u00edch. K vid\u011bn\u00ed byly modely od m\u00f3dn\u00edch n\u00e1vrh\u00e1\u0159\u016f, jako je Jakub Polanka, Tereza Rosalie Klado\u0161ov\u00e1, Wolf Gang nebo Thee. Akc\u00ed prov\u00e1zely Lucie Bechynkov\u00e1 a B\u00e1ra Kr\u010dmov\u00e1 z popul\u00e1rn\u00edho podcastu Opravdov\u00e9 zlo\u010diny.<\/p>\n\n\n\n

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Spole\u010dnost Starbucks si pro hosty b\u011bhem ve\u010dera p\u0159ipravila tak\u00e9 bohat\u00fd doprovodn\u00fd program a neuv\u011b\u0159iteln\u00e9 k\u00e1vov\u00e9 drinky, kter\u00e9 byly nam\u00edch\u00e1ny p\u0159\u00edmo pro tuto p\u0159\u00edle\u017eitost. V\u00fdjime\u010dnost cel\u00e9 akce podtrhlo nejen samotn\u00e9 t\u00e9ma ekologie a udr\u017eitelnosti, ale tak\u00e9 jeho dokonal\u00e9 uplatn\u011bn\u00ed ve v\u0161em, co se b\u011bhem ve\u010dera d\u011blo.<\/p>\n\n\n\n

Spole\u010dnost Starbucks se zam\u011b\u0159uje na odpov\u011bdnost k \u017eivotn\u00edmu prost\u0159ed\u00ed od sam\u00e9ho po\u010d\u00e1tku v roce 1971, kdy byla otev\u0159ena prvn\u00ed kav\u00e1rna Starbucks na sv\u011bt\u011b. Z\u00e1vazek zna\u010dky k udr\u017eiteln\u00e9 budoucnosti je patrn\u00fd z aktivit, kter\u00e9 se ka\u017ed\u00fdm rokem roz\u0161i\u0159uj\u00ed. Kl\u00ed\u010dem k \u00fasp\u011bchu spole\u010dnosti Starbucks v t\u00e9to oblasti je tak\u00e9 snaha vzd\u011bl\u00e1vat a motivovat z\u00e1kazn\u00edky kav\u00e1ren k ekologi\u010dt\u011bj\u0161\u00edm rozhodnut\u00edm a n\u00e1vyk\u016fm.<\/p>\n\n\n\n

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M\u00e1te u\u017e tak\u00e9 sv\u016fj znovupou\u017eiteln\u00fd kel\u00edmek?<\/strong><\/h3>\n\n\n\n

V \u010cech\u00e1ch i na Slovensku si m\u016f\u017eete sv\u016fj obl\u00edben\u00fd n\u00e1poj nechat p\u0159ipravit do vlastn\u00edho kel\u00edmku ji\u017e od otev\u0159en\u00ed prvn\u00ed kav\u00e1rny v roce 2016 a krom\u011b toho, \u017ee \u0161et\u0159\u00edte \u017eivotn\u00ed prost\u0159ed\u00ed, u\u0161et\u0159\u00edte tak\u00e9 10 K\u010d na cen\u011b n\u00e1poje. Touto slevou chce Starbucks motivovat sv\u00e9 z\u00e1kazn\u00edky k vyu\u017e\u00edv\u00e1n\u00ed ekologi\u010dt\u011bj\u0161\u00ed varianty znovupou\u017eiteln\u00fdch kel\u00edmk\u016f, ze kter\u00fdch si mohou vychutnat sv\u016fj obl\u00edben\u00fd n\u00e1poj. V\u011bd\u011bli jste, \u017ee opakovan\u011b pou\u017eiteln\u00fd kel\u00edmek byl v roce 2022 nejprod\u00e1van\u011bj\u0161\u00edm zbo\u017e\u00edm nap\u0159\u00ed\u010d v\u0161emi nab\u00eddkami? A jeho obliba st\u00e1le stoup\u00e1.<\/p>\n\n\n\n

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Ml\u00e9\u010dn\u00e9 alternativy zdarma pro v\u0161echny a \u0161irok\u00e1 vegansk\u00e1 nab\u00eddka<\/strong><\/h3>\n\n\n\n

Celosv\u011btov\u00fd trend omezov\u00e1n\u00ed \u017eivo\u010di\u0161n\u00e9 v\u00fdroby s ohledem na ekologii se odr\u00e1\u017e\u00ed i v nab\u00eddce kav\u00e1ren Starbucks a popt\u00e1vka po rostlinn\u00e9 strav\u011b st\u00e1le roste. Starbucks dlouhodob\u011b nab\u00edz\u00ed \u0161irokou \u0161k\u00e1lu ml\u00e9\u010dn\u00fdch alternativ v podob\u011b ovesn\u00fdch, s\u00f3jov\u00fdch, mandlov\u00fdch a kokosov\u00fdch n\u00e1poj\u016f. Ve v\u0161ech kav\u00e1rn\u00e1ch po cel\u00e9 zemi jsou nav\u00edc nyn\u00ed v\u0161echny tyto rostlinn\u00e9 alternativy tradi\u010dn\u00edho ml\u00e9ka k dispozici bez p\u0159\u00edplatku. V\u0161echny n\u00e1poje si tak\u00e9 m\u016f\u017eete nechat p\u0159ipravit s veganskou \u0161leha\u010dkou. D\u00edky tomu \u010desk\u00fd projekt Rostlinn\u011b.cz vyhl\u00e1sil Starbucks kav\u00e1rnou s nejlep\u0161\u00ed dostupnost\u00ed rostlinn\u00fdch produkt\u016f a zna\u010dka si tak dr\u017e\u00ed v t\u00e9to kategorii prvenstv\u00ed mezi kav\u00e1rensk\u00fdmi \u0159et\u011bzci. V r\u00e1mci pr\u016fzkumu, kter\u00fd provedla spole\u010dnost ProVeg na t\u00e9ma Nejinkluzivn\u011bj\u0161\u00ed nab\u00eddka j\u00eddel, se spole\u010dnost Starbucks um\u00edstila na \u010dtvrt\u00e9m m\u00edst\u011b. Starbucks nab\u00edz\u00ed vegansk\u00e9 rostlinn\u00e9 speciality tak\u00e9 ve st\u00e1l\u00e9 kategorii j\u00eddel a dezert\u016f.<\/p>\n\n\n\n

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Ekologick\u00e9 materi\u00e1ly nahrazuj\u00ed plasty<\/strong><\/h3>\n\n\n\n

Ji\u017e v roce 2020 byla plastov\u00e1 br\u010dka zcela nahrazena pap\u00edrovou variantou a ta od t\u00e9 doby pro\u0161la n\u011bkolika vylep\u0161en\u00edmi. Starbucks db\u00e1 nejen na pohodl\u00ed u\u017eivatel\u016f, ale tak\u00e9 na to, aby br\u010dka zachovala jedine\u010dnou chu\u0165 a vysokou kvalitu n\u00e1poje. Nov\u00e1 pap\u00edrov\u00e1 br\u010dka jsou pln\u011b recyklovateln\u00e1 i rozlo\u017eiteln\u00e1. D\u00edky nim se v \u010cesk\u00e9 republice a na Slovensku ro\u010dn\u011b u\u0161et\u0159\u00ed v\u00edce ne\u017e 1,5 milionu plastov\u00fdch br\u010dek.<\/p>\n\n\n\n

Aby se mno\u017estv\u00ed odpadu je\u0161t\u011b v\u00edce sn\u00ed\u017eilo, zavedly kav\u00e1rny Starbucks u vybran\u00fdch studen\u00fdch n\u00e1poj\u016f speci\u00e1ln\u00ed v\u00ed\u010dka, kter\u00e1 pot\u0159ebu br\u010dek zcela eliminuj\u00ed. Pokud se nehodl\u00e1te vzd\u00e1t br\u010dka a pap\u00edrov\u00e1 varianta v\u00e1m nevyhovuje, Starbucks nab\u00edz\u00ed tak\u00e9 sadu znovupou\u017eiteln\u00fdch plastov\u00fdch br\u010dek.<\/p>\n\n\n\n

Kolekce udr\u017eiteln\u00e9ho zbo\u017e\u00ed<\/strong><\/h3>\n\n\n\n

V roce 2021 spole\u010dnost Starbucks uvedla Circular Cup, tumbler, kter\u00fd p\u0159edstavuje dal\u0161\u00ed mo\u017enost vyu\u017eit\u00ed vyprodukovan\u00e9ho odpadu. Kel\u00edmek Starbucks Circular Cup je vyroben ze \u0161esti jednor\u00e1zov\u00fdch kel\u00edmk\u016f a nab\u00edz\u00ed udr\u017eiteln\u00e9 \u0159e\u0161en\u00ed pro odpadn\u00ed materi\u00e1ly. D\u00e1le na za\u010d\u00e1tku roku 2023 Starbucks p\u0159edstavil Recycled Coffe Cup vyroben\u00fd \u010d\u00e1ste\u010dn\u011b z k\u00e1vov\u00e9 sedliny.<\/p>\n\n\n\n

V roce 2022 spole\u010dnost Starbucks n\u00e1sledovala trend udr\u017eiteln\u00e9ho zbo\u017e\u00ed a uvedla na trh limitovanou kolekci vytvo\u0159enou ve spolupr\u00e1ci se zna\u010dkou Herschel a vyrobenou z recyklovan\u00fdch materi\u00e1l\u016f, jako je k\u00e1vov\u00e1 sedlina a recyklovan\u00fd PET plast. Tato limitovan\u00e1 edice tak byla nejen ekologick\u00e1, ale tak\u00e9 stylov\u00e1.<\/p>\n\n\n\n

Mno\u017estv\u00ed potravinov\u00e9ho odpadu se sni\u017euje<\/strong><\/h3>\n\n\n\n

Spole\u010dnost Starbucks je ji\u017e rok hrd\u00fdm partnerem projektu Nesn\u011bzeno.cz, jeho\u017e c\u00edlem je zachr\u00e1nit potraviny p\u0159ed vyhozen\u00edm t\u011bsn\u011b p\u0159ed koncem jejich trvanlivosti. Prost\u0159ednictv\u00edm port\u00e1lu Nesn\u011bzeno.cz si z\u00e1kazn\u00edci mohou tyto potraviny objednat s v\u00fdraznou slevou. V sou\u010dasn\u00e9 dob\u011b je do programu aktivn\u011b zapojeno 13 kav\u00e1ren a spole\u010dn\u011b denn\u011b zachra\u0148uj\u00ed des\u00edtky j\u00eddel, kter\u00e1 by jinak skon\u010dila nevyu\u017eit\u00e1 v odpadu.<\/p>\n\n\n\n

M\u00e9n\u011b odpadu, v\u00edce zelen\u011b<\/strong><\/h3>\n\n\n\n

Ji\u017e v roce 2021 se spole\u010dnost Starbucks pod heslem „M\u00e9n\u011b odpadu, v\u00edce zelen\u011b“ rozhodla zpoplatnit jednor\u00e1zov\u00e9 kel\u00edmky jednou korunou. Vybran\u00e9 pen\u00edze podporuj\u00ed hnut\u00ed S\u00e1z\u00edme budoucnost, kter\u00e9 s\u00e1z\u00ed stromy po cel\u00e9 \u010cesk\u00e9 republice mimo les. Dosud bylo d\u00edky t\u00e9to podpo\u0159e vysazeno p\u0159ibli\u017en\u011b 3 700 strom\u016f na venkov\u011b i ve m\u011bstech. Kdyby se v\u0161echny tyto stromy vysadily vedle sebe v obvykl\u00e9 vzd\u00e1lenosti 10 metr\u016f, vytvo\u0159ily by stromov\u00fd sad od M\u011bln\u00edka a\u017e po Mladou Boleslav. Za t\u0159i roky bylo na cel\u00e9m sv\u011bt\u011b s pomoc\u00ed zhruba 80 000 dobrovoln\u00edk\u016f vysazeno t\u00e9m\u011b\u0159 3,7 milionu strom\u016f. Takov\u00e1 je s\u00edla lid\u00ed, kte\u0159\u00ed spole\u010dn\u011b s\u00e1zej\u00ed budoucnost.<\/p>\n\n\n\n

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    Zdroj foto: <\/strong>Starbucks<\/p>\n\n\n\n

    <\/div>\n","protected":false},"excerpt":{"rendered":"

    Z\u00e1kladn\u00edmi hodnotami kav\u00e1ren Starbucks jsou nejen v\u00fdjime\u010dn\u00e9 z\u00e1\u017eitky z k\u00e1vy, ale tak\u00e9 rozmanitost a odpov\u011bdnost v\u016f\u010di spole\u010dnosti a \u017eivotn\u00edmu prost\u0159ed\u00ed. A pr\u00e1v\u011b jejich ka\u017edodenn\u00ed uplat\u0148ov\u00e1n\u00ed v drobn\u00fdch rozhodnut\u00edch bylo t\u00e9matem stoprocentn\u011b udr\u017eiteln\u00e9 p\u0159ehl\u00eddky Starbucks, kter\u00e1 se konala ve st\u0159edu 19. dubna v pra\u017esk\u00e9 Koteln\u011b 55. Unik\u00e1tn\u00ed m\u00f3dn\u00ed p\u0159ehl\u00eddka vznikla ve spolupr\u00e1ci s Olo K\u0159\u00ed\u017eovou, kter\u00e1 stoj\u00ed […]<\/p>\n","protected":false},"author":2,"featured_media":9631,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[21,23,25,18,4,2,12],"tags":[],"yoast_head":"\nStarbucks upozor\u0148uje na ekologii jedine\u010dnou m\u00f3dn\u00ed p\u0159ehl\u00eddkou - WOMENHOUSE.cz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/womenhouse.cz\/index.php\/2023\/05\/04\/starbucks-upozornuje-na-ekologii-jedinecnou-modni-prehlidkou\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Starbucks upozor\u0148uje na ekologii jedine\u010dnou m\u00f3dn\u00ed p\u0159ehl\u00eddkou - WOMENHOUSE.cz\" \/>\n<meta property=\"og:description\" content=\"Z\u00e1kladn\u00edmi hodnotami kav\u00e1ren Starbucks jsou nejen v\u00fdjime\u010dn\u00e9 z\u00e1\u017eitky z k\u00e1vy, ale tak\u00e9 rozmanitost a odpov\u011bdnost v\u016f\u010di spole\u010dnosti a \u017eivotn\u00edmu prost\u0159ed\u00ed. 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