{"id":9054,"date":"2023-01-13T00:53:00","date_gmt":"2023-01-12T23:53:00","guid":{"rendered":"https:\/\/womenhouse.cz\/?p=9054"},"modified":"2023-03-01T14:54:59","modified_gmt":"2023-03-01T13:54:59","slug":"propojovani-komerce-a-umeni-boxerem-z-reklamy-na-rum-martin-lukac-bori-vsechny-zazite-predstavy-o-umelcich-nejen-spolupraci-s-footshopem-a-adidas","status":"publish","type":"post","link":"https:\/\/womenhouse.cz\/index.php\/2023\/01\/13\/propojovani-komerce-a-umeni-boxerem-z-reklamy-na-rum-martin-lukac-bori-vsechny-zazite-predstavy-o-umelcich-nejen-spolupraci-s-footshopem-a-adidas\/","title":{"rendered":"Propojov\u00e1n\u00ed komerce a um\u011bn\u00ed boxerem z reklamy na rum. Martin Luk\u00e1\u010d bo\u0159\u00ed v\u0161echny za\u017eit\u00e9 p\u0159edstavy o um\u011blc\u00edch nejen spoluprac\u00ed s Footshopem a adidas"},"content":{"rendered":"\n
<\/div>\n\n\n\n

Vnit\u0159n\u00ed dynamika, divok\u00e1 exprese a motiv bojov\u00fdch sport\u016f. I takto lze v kr\u00e1tkosti shrnout aktu\u00e1ln\u00ed tvorbu um\u011blce Martina Luk\u00e1\u010de, rod\u00e1ka ze slovensk\u00fdch Pie\u0161\u0165an a absolventa mal\u00ed\u0159sk\u00e9ho ateli\u00e9ru Ji\u0159\u00edho \u010cernick\u00e9ho a Marka Meduny na pra\u017esk\u00e9 UMPRUM. \u010cerstv\u011b t\u0159iat\u0159icetilet\u00fd Martin Luk\u00e1\u010d m\u011bl jednu ze sv\u00fdch posledn\u00edch v\u00fdstav v M\u00e1nesu, kde u p\u0159\u00edle\u017eitosti 11. v\u00fdro\u010d\u00ed existence streetwearov\u00e9ho prodejce Footshop<\/a> za podpory zna\u010dky adidas Originals v vystavil 11 abstraktn\u00edch olejomaleb. Spolupr\u00e1ce takov\u00e9ho r\u00e1zu v\u0161ak nezvnikla poprv\u00e9. Martin Luk\u00e1\u010d sv\u00fdm progresivn\u00edm p\u0159\u00edstupem bo\u0159\u00ed p\u0159edstavy o tradi\u010dn\u00edch um\u011blc\u00edch u\u017e dlouhodob\u011b a neboj\u00ed se vz\u00e1jemn\u011b propojovat sv\u011bt um\u011bn\u00ed a komerce.<\/strong><\/p>\n\n\n\n

\"Propojov\u00e1n\u00ed<\/figure>\n\n\n\n

\u201cS Peterem Hajdu\u010dkem, zakladatelem Footshopu, se zn\u00e1me u\u017e dlouh\u00e1 l\u00e9ta. Za tu dobu jsme spolupracovali na n\u011bkolika r\u016fzn\u00fdch projektech – d\u011blali jsme spolu oble\u010den\u00ed nebo jsem nap\u0159\u00edklad vystavoval ve Footshop skladu v Horn\u00edch Po\u010dernic\u00edch. Letos jsme se zam\u011b\u0159ili na jejich nov\u00e9 logo z d\u00edlny Studia NAJBRT. Peter se m\u011b na za\u010d\u00e1tku roku zeptal, zda s logem nechci zkusit pracovat, mn\u011b se n\u00e1pad l\u00edbil a tak to cel\u00e9 vzniklo,\u201d<\/em> vysv\u011btluje Martin Luk\u00e1\u010d, jak se zrodila nejnov\u011bj\u0161\u00ed spolupr\u00e1ce s Footshopem<\/strong>.<\/p>\n\n\n\n

\"Propojov\u00e1n\u00ed<\/figure>\n\n\n\n

\u201cJednot\u00edc\u00edm prvkem d\u011bl se stalo pr\u00e1v\u011b logo Footshopu a posl\u00e9ze i speci\u00e1ln\u00ed adidas Originals r\u00e1mov\u00e1n\u00ed. Ka\u017ed\u00fd obraz je ale jin\u00fd,\u201d <\/em>\u0159\u00edk\u00e1 mal\u00ed\u0159. V\u00fdsledek Martinovy pr\u00e1ce byl k vid\u011bn\u00ed b\u011bhem listopadu v Galerii M\u00e1nes, kde rovn\u011b\u017e prob\u011bhla za podpory adidas Originals oslavn\u00e1 vernis\u00e1\u017e. Sou\u010d\u00e1st\u00ed spolupr\u00e1ce v\u0161ak nebyly jen prodejn\u00ed obrazy, ale i limitovan\u00e1 kolekce oble\u010den\u00ed Footshop x Martin Luk\u00e1\u010d<\/a><\/strong>, je\u017e se b\u011bhem n\u011bkolika m\u00e1lo t\u00fddn\u016f vyprodala.<\/p>\n\n\n\n

\"Propojov\u00e1n\u00ed<\/figure>\n\n\n\n

Pro Footshop<\/a> Martin Luk\u00e1\u010d pomaloval i boxersk\u00e9 pytle a rukavice, v \u010dem\u017e se op\u011bt projevil um\u011blc\u016fv rukopis.<\/strong> \u201cRodi\u010de se v\u011bnovali karate, tak\u017ee jsme ho s bratrem a sestrou tak\u00e9 d\u011blali. By\u0165 m\u011b to v d\u011btstv\u00ed moc nebavilo, nakonec jsem bojov\u00fdm sport\u016fm propadl a v posledn\u00ed dob\u011b chod\u00edm t\u0159ikr\u00e1t t\u00fddn\u011b na thajsk\u00fd box. I kdy\u017e nesout\u011b\u017e\u00edm, tak se dom\u016f vrac\u00edm rozbit\u00fd.\u201d<\/em> Nen\u00ed tedy p\u0159ekvapen\u00edm, \u017ee Martina bojov\u00e9 sporty na jeho um\u011bleck\u00e9 dr\u00e1ze prov\u00e1zej\u00ed a do sv\u00fdch d\u011bl je dlouhodob\u011b prom\u00edt\u00e1. \u201cS bojov\u00fdmi motivy jsem za\u010dal tvo\u0159it v roce 2014 nebo 2015, nej\u010dast\u011bji to byly pr\u00e1v\u011b boxersk\u00e9 rukavice a abstraktn\u011bj\u0161\u00ed figur\u00edny,\u201d <\/em>\u0159\u00edk\u00e1 Martin.<\/p>\n\n\n\n

\"Propojov\u00e1n\u00ed<\/figure>\n\n\n\n

L\u00e1ska k velk\u00fdm pl\u00e1tn\u016fm<\/strong><\/h2>\n\n\n\n

V r\u00e1mci spolupr\u00e1ce m\u011bl Martin mo\u017enost pracovat s velk\u00fdmi pl\u00e1tny, o kter\u00fdch snil u\u017e p\u0159ed n\u011bkolika lety. \u201dV tomhle byla spolupr\u00e1ce s Footshopem a adidasem v\u00e1\u017en\u011b super. Maloval jsem na 10 karton\u016f 3×2 metry. To byla bomba. B\u011bhem coronaviru jsem obraz\u016f 3×2 metry d\u011blal v\u00edce, pos\u00edlaly se do Ameriky, proto\u017ee kde jinde ne\u017e v Americe by na tohle m\u011bli m\u00edt prostor.\u201d <\/em>Um\u011blc\u016fv vztah k tvorb\u011b na v\u011bt\u0161\u00edch ploch\u00e1ch se ukazuje i v dal\u0161\u00edm mezn\u00edku, po n\u011bm\u017e mal\u00ed\u0159 pokukuje – a to malb\u011b muralu.<\/p>\n\n\n\n

\u201cMural jsem cht\u011bl tak\u00e9 d\u011blat b\u011bhem covidu, kdy jsem vytvo\u0159il n\u011bjak\u00e9 n\u00e1vrhy. Jeliko\u017e jsem vyr\u016fstal na s\u00eddli\u0161ti v Petr\u017ealce v Bratislav\u011b, kde jsou velk\u00e1, panelov\u00e1 \u010dela, tak jsem cht\u011bl jeden mural ud\u011blat pr\u00e1v\u011b tam. Bylo ale hrozn\u011b t\u011b\u017ek\u00e9 p\u0159esv\u011bd\u010dit n\u00e1jemn\u00edky, aby projekt schv\u00e1lili. Z\u016fstalo to jen u <\/em>vizualizace<\/em><\/a><\/strong>, na kter\u00e9 je takov\u00fd m\u016fj ninja v kombinaci s holubic\u00ed. V Petr\u017ealce jsou toti\u017e na konci m\u011bsta namalovan\u00e9 holubice, kter\u00e9 vych\u00e1z\u00ed z Picassovy tvorby. Picasso byl komunista, tak\u017ee ho za socialismu m\u011bli r\u00e1di a nechali to tam nakreslit jako symbol svobody.\u201d <\/em>vysv\u011btluje Martin koncept, na kter\u00fd u\u017e m\u011bl dle sv\u00fdch slov sehnan\u00e9 i pen\u00edze a barvy<\/strong>.<\/p>\n\n\n\n

\"Propojov\u00e1n\u00ed<\/figure>\n\n\n\n

Um\u011bn\u00ed v komer\u010dn\u00ed sf\u00e9\u0159e<\/h2>\n\n\n\n

Jak na tvorbu Martina Luk\u00e1\u010de v\u010detn\u011b jeho komer\u010dn\u00edch spoluprac\u00ed nahl\u00ed\u017e\u00ed um\u011bleck\u00e1 obec? \u201eCo se t\u00fd\u010de um\u011bleck\u00fdch \u0161kol, tak tam se velmi \u010dasto objevuj\u00ed frustrovan\u00ed lid\u00e9, kte\u0159\u00ed tvrd\u00ed, \u017ee je um\u011bn\u00ed jen jedno a jednoho typu. To ale nen\u00ed pravda, d\u00e1 se na n\u011bj nahl\u00ed\u017eet z r\u016fzn\u00fdch stran. Nav\u00edc se po t\u011bch letech s um\u011blci skoro v\u016fbec nepotk\u00e1v\u00e1m, tak\u017ee nev\u00edm, co si o tom mysl\u00ed. Rad\u011bji se obklopuji lidmi s co nejr\u016fzn\u011bj\u0161\u00edmi z\u00e1jmy, t\u0159eba sportovci nebo vina\u0159i. Dod\u00e1vaj\u00ed mi inspiraci z jin\u00e9 perspektivy,\u201d<\/em> \u0159\u00edk\u00e1 Luk\u00e1\u010d, kter\u00fd v roce 2016 obdr\u017eel Cenu kritiky za mladou malbu.<\/strong><\/p>\n\n\n\n

D\u00edky Luk\u00e1\u010dovu pojet\u00ed um\u011bn\u00ed lze vn\u00edmat p\u016fvodn\u011b komer\u010dn\u00ed logo jako um\u011bleck\u00fd objekt, s n\u00edm\u017e lze st\u00e1le pracovat a d\u00e1le jej r\u016fzn\u011b p\u0159etv\u00e1\u0159et nebo p\u0159emalov\u00e1vat zp\u016fsobem jako to d\u0159\u00edve d\u011blali Andy Warhol a Jean-Michel Basquiat. \u201cLogo je v\u00fdtvarn\u00e1 v\u011bc a za 20 let se v\u00fdznam tohoto druhu tvorby je\u0161t\u011b prom\u011bn\u00ed,\u201d<\/em> konstatuje mal\u00ed\u0159.<\/p>\n\n\n\n

Jeho teorii potvrzuje i z\u00e1\u017eitek z praxe, kdy jeho ateli\u00e9r nav\u0161t\u00edvili sb\u011bratel\u00e9 um\u011bn\u00ed a vid\u011bli na\u017eivo je\u0161t\u011b schnouc\u00ed obrazy s logem Footshopu. \u201cHned mi \u0159\u00edkali, jak by je cht\u011bli koupit a ani nep\u0159em\u00fd\u0161leli nad t\u00edm, \u017ee je tam zakomponov\u00e1no n\u011bjak\u00e9 logo. Vid\u011bli v tom prost\u011b dobr\u00fd obraz, kter\u00fd je bav\u00ed.\u201d <\/em>\u0160est obraz\u016f se t\u00edmto zp\u016fsobem prodalo je\u0161t\u011b p\u0159ed zah\u00e1jen\u00edm vernis\u00e1\u017e\u00ed. Jedn\u00edm z kupc\u016f byla nap\u0159\u00edklad spole\u010dnost adidas Originals, kter\u00e1 v\u00fdstavu spolupo\u0159\u00e1dala a jej\u00ed\u017e logo rovn\u011b\u017e Martin Luk\u00e1\u010d ztv\u00e1rnil na r\u00e1mech maleb.<\/p>\n\n\n\n

\u201cPokud p\u0159ijde firma a nab\u00eddne mi pen\u00edze za n\u011bco, co m\u011b nezaj\u00edm\u00e1, tak do toho jednodu\u0161e nejdu, proto\u017ee s t\u00edm nebudu nikdy ztoto\u017en\u011bn. Footshop je ale moje srdcovka a Peter to v\u00ed. Footshop z\u00e1rove\u0148 um\u011bn\u00ed a kulturu p\u0159\u00edmo podporuje. Tento rok se m\u011b ptal, na kterou um\u011bleckou \u0161kolu bych za sebe v\u011bnoval pen\u00edze a opravdu je tam poslal. Je skv\u011bl\u00e9, kdy\u017e se komer\u010dn\u00ed sf\u00e9ra t\u00e9 um\u011bleck\u00e9 um\u00ed odvd\u011b\u010dit,\u201d<\/em>hodnot\u00ed Martin a dod\u00e1v\u00e1, \u017ee se t\u011b\u0161\u00ed na budouc\u00ed p\u0159\u00edle\u017eitosti pro propojov\u00e1n\u00ed um\u011bn\u00ed se soukrom\u00fdm sektorem.<\/p>\n\n\n\n

\"Propojov\u00e1n\u00ed<\/figure>\n\n\n\n

Mezi malov\u00e1n\u00edm a v\u00fdstavami kovbojem v reklam\u011b na rum<\/strong><\/h2>\n\n\n\n

\u201eNa konci roku 2022 jsem se objevil v reklam\u011b na rum.,\u201d<\/em> \u0159\u00edk\u00e1 mal\u00ed\u0159. \u201eS nab\u00eddkou za mnou p\u0159i\u0161el \u0161\u00e9fredaktor \u010dasopisu Esquire Petr Mat\u011bj\u010dek. Na m\u00fdch soci\u00e1ln\u00edch s\u00edt\u00edch vid\u011bl jak si na m\u00fdch cest\u00e1ch po americk\u00e9 Arizon\u011b u\u017e\u00edv\u00e1m no\u0161en\u00ed kovbojsk\u00fdch klobouk\u016f. Kovbojsk\u00e1 kultura se mi moc l\u00edb\u00ed, a to u\u017e od dosp\u00edv\u00e1n\u00ed. Mo\u017en\u00e1 v\u00e1s to p\u0159ekvap\u00ed, ale na slovensk\u00e9m venkov\u011b se po\u0159\u00e1dala i rodea. A proto\u017ee jsem fandou klobouk\u016f, doutn\u00edk\u016f a dobr\u00e9ho pit\u00ed, tak jsem v\u016fbec nem\u011bl nic proti se v reklam\u011b coby kovboj objevit,\u201d <\/em>vysv\u011btluje um\u011blec. Anebo model? To, \u017ee je Martin Luk\u00e1\u010d mal\u00ed\u0159em se toti\u017e z reklamy na prvn\u00ed dobrou nikdo nedozv\u00ed. Jde nicm\u00e9n\u011b o potvrzen\u00ed toho, \u017ee Martin Luk\u00e1\u010d nen\u00ed um\u011blcem v tom v\u0161eobecn\u011b za\u017eit\u00e9m slova smyslu, ale sp\u00ed\u0161e osobnosti, kter\u00e1 m\u00e1 ambice bo\u0159it stereotypy.<\/p>\n\n\n\n

V p\u0159\u00ed\u0161t\u00edm roce bude Martinova energie rovn\u011b\u017e sm\u011b\u0159ovat do dal\u0161\u00edch um\u011bleck\u00fdch projekt\u016f. \u201cCel\u00fd rok jsem \u0159e\u0161il paraleln\u011b ke v\u0161em v\u00fdstav\u00e1m sv\u016fj vlastn\u00ed katalog. Ten by m\u011bl vyj\u00edt hned v \u00fanoru. Prvn\u00ed ofici\u00e1ln\u00ed akc\u00ed ale bude lednov\u00e1 v\u00fdstava v Madridu – spolu s Viktorem Fre\u0161em. B\u00fdval jsem jeho asistentem, tak\u017ee d\u00e1valo smysl, \u017ee spolu n\u011bco vytvo\u0159\u00edme. Kdy\u017e m\u011b oslovil jeden galerista ze \u0160pan\u011blska, m\u011bli jsme jasno. S\u00f3lov\u011b budu pak vystavovat nap\u0159\u00edklad 15. \u00fanora v galerii NoD. V pl\u00e1nu je tak\u00e9 bratislavsk\u00e1 Danubiana nebo Ostrava. M\u00fdm snem je se ale jednou dostat nap\u0159\u00edklad do Guggenheimova muzea, White Cube, Tate Modern nebo nap\u0159\u00edklad do nov\u011b otev\u0159en\u00e9 Slovensk\u00e9 n\u00e1rodn\u00ed galerie.\u201d <\/em>uzav\u00edr\u00e1 Martin Luk\u00e1\u010d<\/strong>.<\/p>\n\n\n\n

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    Zdroj foto:<\/strong> Footshop<\/p>\n\n\n\n

    <\/div>\n","protected":false},"excerpt":{"rendered":"

    Vnit\u0159n\u00ed dynamika, divok\u00e1 exprese a motiv bojov\u00fdch sport\u016f. I takto lze v kr\u00e1tkosti shrnout aktu\u00e1ln\u00ed tvorbu um\u011blce Martina Luk\u00e1\u010de, rod\u00e1ka ze slovensk\u00fdch Pie\u0161\u0165an a absolventa mal\u00ed\u0159sk\u00e9ho ateli\u00e9ru Ji\u0159\u00edho \u010cernick\u00e9ho a Marka Meduny na pra\u017esk\u00e9 UMPRUM. \u010cerstv\u011b t\u0159iat\u0159icetilet\u00fd Martin Luk\u00e1\u010d m\u011bl jednu ze sv\u00fdch posledn\u00edch v\u00fdstav v M\u00e1nesu, kde u p\u0159\u00edle\u017eitosti 11. v\u00fdro\u010d\u00ed existence streetwearov\u00e9ho prodejce Footshop za […]<\/p>\n","protected":false},"author":2,"featured_media":9055,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[21,6,25,2,12],"tags":[],"yoast_head":"\nPropojov\u00e1n\u00ed komerce a um\u011bn\u00ed boxerem z reklamy na rum. 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