{"id":8349,"date":"2022-09-25T11:39:19","date_gmt":"2022-09-25T09:39:19","guid":{"rendered":"https:\/\/womenhouse.cz\/?p=8349"},"modified":"2022-11-03T19:44:04","modified_gmt":"2022-11-03T18:44:04","slug":"puma-zazarila-na-newyorskem-tydnu-mody","status":"publish","type":"post","link":"https:\/\/womenhouse.cz\/index.php\/2022\/09\/25\/puma-zazarila-na-newyorskem-tydnu-mody\/","title":{"rendered":"PUMA zaz\u00e1\u0159ila na newyorsk\u00e9m t\u00fddnu m\u00f3dy"},"content":{"rendered":"\n
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PUMA p\u0159edstavila v r\u00e1mci newyorsk\u00e9ho t\u00fddne m\u00f3dy strhuj\u00edc\u00ed p\u0159ehl\u00eddku s n\u00e1zvem FUTROGRADE, je\u017e propojila minulost, sou\u010dasnost i budoucnost zna\u010dky. Brand p\u0159edstavil v metaverzu tak\u00e9 unik\u00e1tn\u00ed m\u00f3dn\u00ed p\u0159ehl\u00eddku nazvanou Black Station, kter\u00e1 zahrnovala exkluzivn\u00ed NFT\u2018s (tokeny) s limitovanou edic\u00ed virtu\u00e1ln\u00edch tenisek, kter\u00e9 je mo\u017en\u00e9 vym\u011bnit za fyzick\u00e9.<\/strong><\/p>\n\n\n\n

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Digit\u00e1ln\u00ed z\u00e1\u017eitek z p\u0159ehl\u00eddky je k dispozici na blackstation.puma.com<\/a><\/strong>. PUMA pojala Black Station jako vzru\u0161uj\u00edc\u00ed interaktivn\u00ed m\u00edsto, kde m\u016f\u017eete za\u017e\u00edt budoucnost zna\u010dky. V podob\u011b \u010dist\u00e9ho a neust\u00e1le se vyv\u00edjej\u00edc\u00edho 3D pl\u00e1tna je Black Station dynamickou destinac\u00ed, kterou m\u016f\u017eete nav\u0161t\u00edvit. Spojuje spot\u0159ebitele s r\u016fzn\u00fdmi web3 aktivacemi, kter\u00e9 budou vznikat v pr\u016fb\u011bhu p\u0159\u00ed\u0161t\u00edho roku i v letech nadch\u00e1zej\u00edc\u00edch.<\/p>\n\n\n\n

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FUTROGRADE<\/strong>, fyzick\u00e1 p\u0159ehl\u00eddka, p\u0159edstavila vybran\u00e9 outfity \u2013 jak z aktu\u00e1ln\u00ed, tak z nadch\u00e1zej\u00edc\u00ed sez\u00f3ny, v\u010detn\u011b vlastn\u00edch kousk\u016f, kter\u00e9 vybrala kur\u00e1torka a kreativn\u00ed \u0159editelka zna\u010dky PUMA June Ambrose<\/strong>. P\u0159ehl\u00eddka, kter\u00e1 se konala na prahu 75. v\u00fdro\u010d\u00ed zalo\u017een\u00ed zna\u010dky PUMA, tak\u00e9 podtrhla jej\u00edho ducha v podob\u011b claimu Forever Faster, jen\u017e symbolizuje spojen\u00ed historie a d\u011bdictv\u00ed zna\u010dky s inovacemi v oblasti designu a sportovn\u00edch v\u00fdkon\u016f.<\/p>\n\n\n\n

Bezprost\u0159edn\u011b po p\u0159ehl\u00eddce n\u00e1sledovala afterparty, kterou uspo\u0159\u00e1dal Richie Akiva.<\/p>\n\n\n\n

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    KOLEKCE ZAHRNUJE:<\/strong><\/h2>\n\n\n\n
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    • Downtown: pr\u00e9miov\u00e9 streetwearov\u00e9 oble\u010den\u00ed PUMA se zam\u011b\u0159en\u00edm na udr\u017eitelnost.<\/li>
    • Luxe Sport: sofistikovan\u00fd re-design streetwearov\u00e9ho oble\u010den\u00ed v oversize st\u0159iz\u00edch s nov\u011b interpretovan\u00fdm brandingem a ne\u010dekan\u00fdmi prvky.<\/li>
    • Player’s Lounge: nov\u00e9 pojet\u00ed fotbalov\u00e9 estetiky, oslavuj\u00edc\u00ed fanou\u0161kovsk\u00fd styl a autentick\u00e9, vysoce kvalitn\u00ed materi\u00e1ly.<\/li>
    • PUMA Tech: technick\u00e1 kolekce streetov\u00e9ho oble\u010den\u00ed vyroben\u00e1 udr\u017eiteln\u00fdm zp\u016fsobem s viditelnou funk\u010dnost\u00ed a estetikou v tech stylu.<\/li>
    • Uptown: \u0159ada produkt\u016f, kter\u00e1 pro vytvo\u0159en\u00ed vyt\u0159\u00edben\u00e9ho streetwearov\u00e9ho vzhledu, vyu\u017e\u00edv\u00e1 pr\u00e9miov\u00e9 materi\u00e1ly.<\/li><\/ul>\n\n\n\n
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        SPOLUPR\u00c1CE ZAHRNUJE:<\/strong><\/h2>\n\n\n\n
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        • AC Mil\u00e1n: <\/strong>spolupr\u00e1ce PUMA s AC Mil\u00e1n sah\u00e1 ke ko\u0159en\u016fm jeho d\u011bdictv\u00ed a oslavuje subkulturu Paninari. Kolekce je inspirov\u00e1na skupinami mlad\u00fdch lid\u00ed, kte\u0159\u00ed nav\u0161t\u011bvovali mil\u00e1nskou kav\u00e1rnu Paninari. Nosili trendy zna\u010dky a zalo\u017eili sv\u00e9 hnut\u00ed. Kousky z kolekce oslavuj\u00ed tuto skupinu streetwearov\u00fdch nad\u0161enc\u016f. V\u00fdrazn\u00fdm prvkem jsou pr\u00e9miov\u00e9 tkan\u00e9 \u0161t\u00edtky a n\u00e1\u0161ivky s p\u0159\u00edb\u011bhem v\u010detn\u011b vy\u0161\u00edvan\u00fdch detail\u016f.<\/li>
        • Dapper Dan: <\/strong>kolekcePUMA x Dapper Dan je inspirovan\u00e1 my\u0161lenkou catwalku p\u0159ed p\u0159ehl\u00eddkou. Spojila v sob\u011b sportovn\u00ed d\u011bdictv\u00ed zna\u010dky PUMA s vynikaj\u00edc\u00edm zpracov\u00e1n\u00edm v pod\u00e1n\u00ed Dapper Dan, aby vytvo\u0159ila luxusn\u00ed upcyklovanou estetiku, dopln\u011bnou pleten\u00fdmi materi\u00e1ly, st\u0159ihy na m\u00edru, a to v\u0161e ve v\u00fdrazn\u00e9 barevn\u00e9 palet\u011b.<\/li>
        • June Ambrose: <\/strong>v prvn\u00ed spole\u010dn\u00e9 kolekci zna\u010dek June Ambrose a PUMA s n\u00e1zvem \u201eKeeping Score\u201c je hlavn\u00edm t\u00e9matem reflexe, kter\u00e1 se zaob\u00edr\u00e1 ot\u00e1zkou: Jak jako komunita \u017een udr\u017eujeme sk\u00f3re \u2013 pro sebe \/ pro ostatn\u00ed?<\/li>
        • Koche: <\/strong>prvn\u00ed spolupr\u00e1ce zna\u010dky PUMA s pa\u0159\u00ed\u017eskou m\u00f3dn\u00ed zna\u010dkou Koch\u00e9 je oslavou \u017een. Designov\u011b se pohybuje na pomez\u00ed m\u00f3dy, \u017eenskosti a fitness stylu, a to d\u00edky siluet\u00e1m, kter\u00e9 st\u00edraj\u00ed hranice mezi aktivn\u00edm a pasivn\u00edm \u017eivotn\u00edm stylem.<\/li>
        • MMQ: <\/strong>\u201eMacht’s mit Qualit\u00e4t\u201c. V p\u0159ekladu z n\u011bm\u010diny znamen\u00e1 \u201ekvalitn\u011b vyrobeno\u201c a p\u0159edstavuje to nejlep\u0161\u00ed z design\u016f a materi\u00e1l\u016f zna\u010dky PUMA.<\/li>
        • Palomo: <\/strong>tato kolekce, kter\u00e1 vznikla v r\u00e1mci historicky prvn\u00ed spolupr\u00e1ce mezi zna\u010dkou PUMA a \u0161pan\u011blskou spole\u010dnost\u00ed PALOMO, je postavena na genderov\u011b nez\u00e1visl\u00e9m p\u0159\u00edstupu, jen\u017e dod\u00e1v\u00e1 siluet\u00e1m PUMA avantgardn\u00ed n\u00e1dech a p\u0159in\u00e1\u0161\u00ed barevnou paletu inspirovanou 70. l\u00e9ty a grafick\u00e9 detaily.<\/li>
        • PAM:<\/strong> prvn\u00ed kolekce vytvo\u0159en\u00e1 na snaze zapojit spot\u0159ebitele do smyslupln\u00e9ho, podn\u011btn\u00e9ho a vzru\u0161uj\u00edc\u00edho z\u00e1\u017eitku. Kolekce st\u00edr\u00e1 hranice mezi sportem\/aktivitou, hobby, virtu\u00e1ln\u00edm\/skute\u010dn\u00fdm, m\u011bstsk\u00fdm\/outdoorov\u00fdm, objektem\/funkc\u00ed a tak podobn\u011b.<\/li><\/ul>\n\n\n\n
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            Vystoupili<\/strong>:<\/strong> Abby Steiner*, Aditi Shaw, Alabama Barker, Alex Toussaint*, Alton Mason, Brooklyn Beckham, Cindy Bruna, Dapper Dan*, Delilah Belle, Dixie D’Amelio*, Duckie Thot, Elaine Thompson-Herah*, Emma Brooks McCallister, Jodie Woods, Joey Badass, Kyle Kuzma*, Lauren London, Missy Elliot, Olivia Amato, Olivia Palermo, Olivia Ponton, Olivia Holt, Remi Bader, Richie Akiva, RJ Barret*, Rickey Thompson, Skepta*, Smino, Scoot Henderson*, Tezza, Quavo, Usain Bolt*, Winnie Harlow*, Young Emperors, Yaroslava Mahuchikh*, 24KGOLDEN.<\/p>\n\n\n\n

            Neymar da Silva Santos Jr.* a Skylar Diggins Smith* byli p\u0159ed p\u0159ehl\u00eddkou naskenov\u00e1n\u00ed do 3D a objevili se digit\u00e1ln\u011b na LED obrazovk\u00e1ch lemuj\u00edc\u00edch p\u0159ehl\u00eddkov\u00e9 molo.<\/p>\n\n\n\n

             *Ambasador zna\u010dky PUMA<\/p>\n\n\n\n

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