{"id":6732,"date":"2022-01-06T23:40:34","date_gmt":"2022-01-06T22:40:34","guid":{"rendered":"https:\/\/womenhouse.cz\/?p=6732"},"modified":"2022-03-05T02:28:54","modified_gmt":"2022-03-05T01:28:54","slug":"cokoladova-fidorka-bude-mit-novou-kakaovou-prichut","status":"publish","type":"post","link":"https:\/\/womenhouse.cz\/index.php\/2022\/01\/06\/cokoladova-fidorka-bude-mit-novou-kakaovou-prichut\/","title":{"rendered":"\u010cokol\u00e1dov\u00e1 Fidorka bude m\u00edt novou kakaovou p\u0159\u00edchu\u0165"},"content":{"rendered":"\n

V lednu p\u0159ich\u00e1z\u00ed \u0161est\u00e1 st\u00e1l\u00e1 p\u0159\u00edchu\u0165 oplatek zna\u010dky Fidorka. Tradi\u010dn\u00ed kulat\u00e1 oplatka bude m\u00edt kakaovou n\u00e1pl\u0148 v ml\u00e9\u010dn\u00e9 \u010dokol\u00e1d\u011b. Najdete ji v reg\u00e1lech obchod\u016f v poutav\u00e9m r\u016f\u017eov\u00e9m obalu.<\/strong><\/p>\n\n\n\n

Po jeden\u00e1cti letech se za\u010d\u00e1tkem roku 2022 u zna\u010dky Fidorka zm\u011bn\u00ed tak\u00e9 design loga a obal\u016f cel\u00e9 jej\u00ed z\u00e1kladn\u00ed produktov\u00e9 \u0159ady.<\/p>\n\n\n\n

\"Tento<\/figure>\n\n\n\n

Tradi\u010dn\u00ed kulat\u00e1 oplatka zalit\u00e1 v \u010dokol\u00e1d\u011b se v tov\u00e1rn\u011b v Opav\u011b vyr\u00e1b\u00ed od t\u0159ic\u00e1t\u00fdch let minul\u00e9ho stolet\u00ed<\/strong>. P\u016fvodn\u011b se jmenovala Tartalletes, pozd\u011bji Capri. N\u00e1zev Fidorka<\/strong> nese od pades\u00e1t\u00fdch let minul\u00e9ho stolet\u00ed na po\u010dest peka\u0159sk\u00e9 rodiny Fiedor\u016f<\/strong>, kter\u00e1 v Opav\u011b v roce 1840 zalo\u017eila tradici pe\u010den\u00ed su\u0161enek a oplatek. Nov\u00e1 Fidorka s \u017e\u00e1danou kakaovou n\u00e1pln\u00ed v atraktivn\u00edm r\u016f\u017eov\u00e9m obalu tak dopln\u00ed z\u00e1kladn\u00ed produktovou \u0159adu s p\u011bti v\u00fdrobky.<\/p>\n\n\n\n

\"Tento<\/figure>\n\n\n\n

Nov\u00fd design dostane jak logo, tak obal Fidorky. Zm\u011bn\u00ed se i u v\u0161ech p\u011bti st\u00e1vaj\u00edc\u00edch p\u0159\u00edchut\u00ed: ho\u0159k\u00e9 s o\u0159\u00ed\u0161kovou n\u00e1pln\u00ed, ml\u00e9\u010dn\u00e9 s kokosovou n\u00e1pln\u00ed, ml\u00e9\u010dn\u00e9 s o\u0159\u00ed\u0161kovou n\u00e1pln\u00ed, ho\u0159k\u00e9 s \u010dokol\u00e1dovou n\u00e1pln\u00ed a b\u00edl\u00e9 s \u010dokol\u00e1dovou n\u00e1pln\u00ed.<\/p>\n\n\n\n

\u201eKa\u017ed\u00e1 p\u0159\u00edchu\u0165, v\u010detn\u011b novinky s kakaovou n\u00e1pln\u00ed, bude m\u00edt nov\u011b t\u0159i verze obalu. Krom\u011b sv\u011b\u017eej\u0161\u00ed verze klasick\u00e9ho obalu<\/strong> p\u016fjde o obal s ro\u0161\u0165\u00e1ck\u00fdm smajl\u00edkem<\/strong> pro lep\u0161\u00ed n\u00e1ladu a medailov\u00fd<\/strong> obal, kter\u00fdm m\u016f\u017eou z\u00e1kazn\u00edci odm\u011bnit sebe nebo n\u011bkoho dal\u0161\u00edho<\/em>,\u201c uv\u00e1d\u00ed Alena Kratochv\u00edlov\u00e1, brand mana\u017eerka zna\u010dky Fidorka. \u201eV\u0161echny t\u0159i designy dan\u00e9 p\u0159\u00edchut\u011b budou r\u016fzn\u011b nam\u00edchan\u00e9 v ka\u017ed\u00e9m kartonu.\u201c<\/em><\/p>\n\n\n\n

\"Tento<\/figure>\n\n\n\n

Nov\u00fd vzhled obal\u016f Fidorek byl p\u0159ipraven ve spolupr\u00e1ci s lok\u00e1ln\u00ed ostravskou agenturou Kantors Creative Club. Dal\u0161\u00ed dv\u011b agentury zaji\u0161\u0165uj\u00ed marketingovou podporu. Kreativu m\u00e1 na starosti pra\u017esk\u00e1 agentura Friendly a medi\u00e1ln\u00ed podporu zast\u0159e\u0161uje agentura Wavemaker.<\/p>\n\n\n\n

\"Tento<\/figure>\n\n\n\n

Ro\u010dn\u011b se z\u00a0tov\u00e1rny v\u00a0Opav\u011b dod\u00e1 do \u010desk\u00fdch a slovensk\u00fdch obchod\u016f v\u00edce ne\u017e 47 milion\u016f kus\u016f Fidorek. \u010cesk\u00e1 Fidorka inspirovala vznik obdobn\u00fdch produkt\u016f, kter\u00e9 se ve zdej\u0161\u00ed tov\u00e1rn\u011b tak\u00e9 vyr\u00e1b\u011bj\u00ed a exportuj\u00ed do zahrani\u010d\u00ed pod zna\u010dkami Cadbury, Milka, Lacta, Freia \u010di Marabou.<\/p>\n\n\n\n

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    V lednu p\u0159ich\u00e1z\u00ed \u0161est\u00e1 st\u00e1l\u00e1 p\u0159\u00edchu\u0165 oplatek zna\u010dky Fidorka. Tradi\u010dn\u00ed kulat\u00e1 oplatka bude m\u00edt kakaovou n\u00e1pl\u0148 v ml\u00e9\u010dn\u00e9 \u010dokol\u00e1d\u011b. Najdete ji v reg\u00e1lech obchod\u016f v poutav\u00e9m r\u016f\u017eov\u00e9m obalu. Po jeden\u00e1cti letech se za\u010d\u00e1tkem roku 2022 u zna\u010dky Fidorka zm\u011bn\u00ed tak\u00e9 design loga a obal\u016f cel\u00e9 jej\u00ed z\u00e1kladn\u00ed produktov\u00e9 \u0159ady. Tradi\u010dn\u00ed kulat\u00e1 oplatka zalit\u00e1 v \u010dokol\u00e1d\u011b se v tov\u00e1rn\u011b […]<\/p>\n","protected":false},"author":2,"featured_media":6735,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15,2,12],"tags":[],"yoast_head":"\n\u010cokol\u00e1dov\u00e1 Fidorka bude m\u00edt novou kakaovou p\u0159\u00edchu\u0165 - WOMENHOUSE.cz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/womenhouse.cz\/index.php\/2022\/01\/06\/cokoladova-fidorka-bude-mit-novou-kakaovou-prichut\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u010cokol\u00e1dov\u00e1 Fidorka bude m\u00edt novou kakaovou p\u0159\u00edchu\u0165 - WOMENHOUSE.cz\" \/>\n<meta property=\"og:description\" content=\"V lednu p\u0159ich\u00e1z\u00ed \u0161est\u00e1 st\u00e1l\u00e1 p\u0159\u00edchu\u0165 oplatek zna\u010dky Fidorka. Tradi\u010dn\u00ed kulat\u00e1 oplatka bude m\u00edt kakaovou n\u00e1pl\u0148 v ml\u00e9\u010dn\u00e9 \u010dokol\u00e1d\u011b. Najdete ji v reg\u00e1lech obchod\u016f v poutav\u00e9m r\u016f\u017eov\u00e9m obalu. Po jeden\u00e1cti letech se za\u010d\u00e1tkem roku 2022 u zna\u010dky Fidorka zm\u011bn\u00ed tak\u00e9 design loga a obal\u016f cel\u00e9 jej\u00ed z\u00e1kladn\u00ed produktov\u00e9 \u0159ady. Tradi\u010dn\u00ed kulat\u00e1 oplatka zalit\u00e1 v \u010dokol\u00e1d\u011b se v tov\u00e1rn\u011b […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/womenhouse.cz\/index.php\/2022\/01\/06\/cokoladova-fidorka-bude-mit-novou-kakaovou-prichut\/\" \/>\n<meta property=\"og:site_name\" content=\"WOMENHOUSE.cz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/womenhousecz\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-06T22:40:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-05T01:28:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/womenhouse.cz\/wp-content\/uploads\/2022\/01\/FIDORKA_KARTON_kakaova_01.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1131\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jolana Hol\u00e1\u0148ov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jolana Hol\u00e1\u0148ov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/womenhouse.cz\/index.php\/2022\/01\/06\/cokoladova-fidorka-bude-mit-novou-kakaovou-prichut\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/womenhouse.cz\/index.php\/2022\/01\/06\/cokoladova-fidorka-bude-mit-novou-kakaovou-prichut\/\"},\"author\":{\"name\":\"Jolana Hol\u00e1\u0148ov\u00e1\",\"@id\":\"https:\/\/womenhouse.cz\/#\/schema\/person\/541326101f8d68c711e83e8fecc80738\"},\"headline\":\"\u010cokol\u00e1dov\u00e1 Fidorka bude m\u00edt novou kakaovou p\u0159\u00edchu\u0165\",\"datePublished\":\"2022-01-06T22:40:34+00:00\",\"dateModified\":\"2022-03-05T01:28:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/womenhouse.cz\/index.php\/2022\/01\/06\/cokoladova-fidorka-bude-mit-novou-kakaovou-prichut\/\"},\"wordCount\":417,\"publisher\":{\"@id\":\"https:\/\/womenhouse.cz\/#organization\"},\"articleSection\":[\"GASTRO & RECEPTY\",\"NEWS\",\"TIPY & TRENDY\"],\"inLanguage\":\"cs\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/womenhouse.cz\/index.php\/2022\/01\/06\/cokoladova-fidorka-bude-mit-novou-kakaovou-prichut\/\",\"url\":\"https:\/\/womenhouse.cz\/index.php\/2022\/01\/06\/cokoladova-fidorka-bude-mit-novou-kakaovou-prichut\/\",\"name\":\"\u010cokol\u00e1dov\u00e1 Fidorka bude m\u00edt novou kakaovou p\u0159\u00edchu\u0165 - 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