{"id":6338,"date":"2021-10-27T15:37:16","date_gmt":"2021-10-27T13:37:16","guid":{"rendered":"https:\/\/womenhouse.cz\/?p=6338"},"modified":"2021-12-15T01:28:55","modified_gmt":"2021-12-15T00:28:55","slug":"viceprezident-spolecnosti-jti-principy-udrzitelneho-rozvoje-plati-i-pro-nas-byznys-myslime-na-ekologii-i-pomoc-seniorum","status":"publish","type":"post","link":"https:\/\/womenhouse.cz\/index.php\/2021\/10\/27\/viceprezident-spolecnosti-jti-principy-udrzitelneho-rozvoje-plati-i-pro-nas-byznys-myslime-na-ekologii-i-pomoc-seniorum\/","title":{"rendered":"Viceprezident spole\u010dnosti JTI: Principy udr\u017eiteln\u00e9ho rozvoje plat\u00ed i pro n\u00e1\u0161 byznys. Mysl\u00edme na ekologii i pomoc senior\u016fm"},"content":{"rendered":"\n

Spole\u010densk\u00e1 popt\u00e1vka po udr\u017eitelnosti podnik\u00e1n\u00ed plat\u00ed i pro tab\u00e1kov\u00e9 spole\u010dnosti. Pozornost v\u011bnovan\u00e1 tomu, aby se plnily v\u0161echny formy regulac\u00ed je mo\u017en\u00e1 je\u0161t\u011b v\u011bt\u0161\u00ed ne\u017e u jin\u00fdch odv\u011btv\u00ed, \u0159\u00edk\u00e1 Alexandr Kryvo\u0161ejev, viceprezident spole\u010dnosti JTI zodpov\u011bdn\u00fd za vn\u011bj\u0161\u00ed vztahy pro v\u00fdchodn\u00ed Evropu. Principy udr\u017eitelnosti jsou dle jeho slov p\u0159irozenou sou\u010d\u00e1st\u00ed v\u0161ech obchodn\u00edch proces\u016f v JTI a nejen to. JTI usiluje o to smyslupln\u011b p\u0159isp\u00edvat k udr\u017eiteln\u00e9mu rozvoji na mnoha \u00farovn\u00edch a inspirac\u00ed jsou \u010dasto i n\u00e1pady zam\u011bstnanc\u016f.<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Pokud se bav\u00edme o tab\u00e1kov\u00fdch spole\u010dnostech, m\u016f\u017ee b\u00fdt na prvn\u00ed pohled obt\u00ed\u017en\u00e9 p\u0159edstavit si, \u017ee udr\u017eitelnost je sou\u010d\u00e1st\u00ed jejich filozofie. Kde najdeme principy udr\u017eitelnosti v p\u016fsoben\u00ed JTI?<\/strong><\/p>\n\n\n\n

Udr\u017eitelnost je ned\u00edlnou sou\u010d\u00e1st\u00ed na\u0161eho p\u016fsoben\u00ed ve v\u0161ech ohledech, zcela nepochybn\u011b je v na\u0161\u00ed filozofii. Tab\u00e1kov\u00e9 firmy si nem\u016f\u017eeme odmyslet. Je to legitimn\u00ed odv\u011btv\u00ed byznysu, a je t\u0159eba v n\u011bm fungovat udr\u017eiteln\u011b. A p\u0159esn\u011b to d\u011bl\u00e1me. Jsme standardn\u00ed spole\u010dnost; nikdo n\u00e1s nevyj\u00edm\u00e1 z povinnosti plnit spole\u010denskou popt\u00e1vku po udr\u017eitelnosti. Bav\u00edme se o tom, jak\u00fd dopad m\u00e1 na\u0161e \u010dinnost na spole\u010dnost, jak pe\u010dovat o zam\u011bstnance, o dopadech na komunity v lokalit\u00e1ch, kde p\u016fsob\u00edme. Existuj\u00ed r\u016fzn\u00e9 normy a po\u017eadavky, kter\u00fdmi se mus\u00edme \u0159\u00edd\u00ed. \u00dapln\u011b stejn\u011b jako u jin\u00fdch spole\u010dnost\u00ed. \u0158ekl bych, \u017ee coby tab\u00e1kov\u00e1 spole\u010dnost mus\u00edme b\u00fdt dvojn\u00e1sob ostra\u017eit\u00ed a v\u011bnovat t\u011bmto v\u011bcem v\u00edce pozornosti.<\/p>\n\n\n\n

Jak se udr\u017eitelnost projevuje v b\u011b\u017en\u00e9m chodu spole\u010dnosti?<\/strong><\/p>\n\n\n\n

Je samoz\u0159ejm\u00e9, \u017ee \u017e\u00e1dn\u00e1 firma se nem\u016f\u017ee zam\u011b\u0159it na v\u0161echny c\u00edle udr\u017eiteln\u00e9ho rozvoje. Zvolili jsme si n\u011bkolik oblast\u00ed, na kter\u00e9 se soust\u0159ed\u00edme. Zam\u011b\u0159ujeme se na \u0159et\u011bzec dodavatel\u016f, na lidi, na na\u0161e slu\u017eby a produkty a samoz\u0159ejm\u011b na to, abychom spl\u0148ovali ve\u0161kerou legislativu a dal\u0161\u00ed platn\u00e9 regulace.<\/p>\n\n\n\n

M\u00e1me \u0159adu aktivit, kter\u00e9 se t\u00fdkaj\u00ed farm\u00e1\u0159\u016f, obchodov\u00e1n\u00ed i na\u0161\u00ed hlavn\u00ed \u010dinnosti, co\u017e je produkce a v\u00fdroba. P\u0159\u00edkladem je t\u0159eba program, ve kter\u00e9m se zam\u011b\u0159ujeme na to, aby p\u011bstitel\u00e9 vyu\u017e\u00edvali modern\u00ed postupy, um\u011bli kultivovat plodiny, sni\u017eovat spot\u0159ebu vody. To jsou oblasti, ve kter\u00fdch je vzd\u011bl\u00e1v\u00e1me, rad\u00edme jim a tak\u00e9 do nich sm\u011b\u0159ujeme investice.<\/p>\n\n\n\n

Nakupujeme spr\u00e1vn\u00e1 semena, u\u010d\u00edme je pracovat tak, aby zvy\u0161ovali produkci i efektivitu, \u0161et\u0159ili vodu. V Braz\u00edlii nebo v Malawi podporujeme programy na obnoven\u00ed lesn\u00edho porostu.<\/p>\n\n\n\n

N\u011bjak\u00fdch 58 procent p\u011bstitel\u016f, se kter\u00fdmi p\u0159\u00edmo spolupracujeme, se \u00fa\u010dastn\u00ed tohoto programu. Stejn\u011b tak p\u0159ibli\u017en\u011b 90 procent obchodn\u00edch z\u00e1stupc\u016f a prodejc\u016f tab\u00e1ku.<\/p>\n\n\n\n

Mysl\u00edte, \u017ee v\u00fdvoj sm\u011b\u0159uje k tomu, \u017ee tab\u00e1kov\u00e9 v\u00fdrobky budou ozna\u010dov\u00e1ny jako \u201cbio\u201d, \u201cgreen\u201d nebo \u201ceco \u2013 friendly\u201d, podobn\u011b jako to vid\u00edme t\u0159eba u potravin, kosmetiky nebo v m\u00f3d\u011b?<\/strong><\/p>\n\n\n\n

P\u0159edev\u0161\u00edm, ne\u017e se nad\u011bjeme, m\u016f\u017ee to b\u00fdt p\u0159edm\u011btem n\u011bjak\u00e9 regulace. Pokud se pod\u00edv\u00e1me nap\u0159\u00edklad na p\u0159\u00edstup k plast\u016fm, tak je jasn\u00e9, \u017ee n\u011bco takov\u00e9ho n\u00e1s brzy \u010dek\u00e1. Na druh\u00e9 stran\u011b, ur\u010ditou certifikac\u00ed proch\u00e1z\u00edme ji\u017e nyn\u00ed. A je to spr\u00e1vn\u00e9.<\/p>\n\n\n\n

Certifikace jsou velmi d\u016fle\u017eit\u00e9, proto\u017ee ukazuj\u00ed hodnocen\u00ed t\u0159et\u00ed strany. Nejsme t\u00edm p\u00e1dem v situaci, kdy sami o sob\u011b \u0159\u00edk\u00e1me, \u017ee jsme skv\u011bl\u00ed. Certifikace ukazuje, jak na tom skute\u010dn\u011b jste \u2013 proto\u017ee se klidn\u011b m\u016f\u017ee st\u00e1t, \u017ee si mysl\u00edte, \u017ee d\u011bl\u00e1te v\u0161echno dob\u0159e, ale ve skute\u010dnosti byste m\u011bli n\u011bco zlep\u0161it. Dost\u00e1v\u00e1 se v\u00e1m tak rady od n\u011bkoho zven\u010d\u00ed, a n\u00e1sledn\u011b i ur\u010dit\u00e9ho potvrzen\u00ed kvality. Je to ten nejlep\u0161\u00ed zp\u016fsob, jak prok\u00e1zat sv\u00e9mu okol\u00ed i obchodn\u00edm partner\u016fm, \u017ee pln\u00edte v\u0161e, co m\u00e1te, a \u017ee dok\u00e1\u017eete myslet dop\u0159edu.<\/p>\n\n\n\n

Podporujete udr\u017eitelnost i n\u011bjak\u00fdmi dal\u0161\u00edmi aktivitami nebo projekty, kter\u00e9 nejsou p\u0159\u00edmo sou\u010d\u00e1st\u00ed va\u0161eho podnik\u00e1n\u00ed? M\u016f\u017eete n\u011bkter\u00e9 zm\u00ednit?<\/strong><\/p>\n\n\n\n

Tady v \u010cesk\u00e9 republice spolupracujeme na p\u0159\u00edklad s organizac\u00ed \u201c\u017divot 90\u201d. Je to vynikaj\u00edc\u00ed program se v\u00fdte\u010dnou reputac\u00ed zam\u011b\u0159en\u00fd na p\u00e9\u010di o seniory. Jsme velmi py\u0161n\u00ed, \u017ee s touto organizac\u00ed m\u016f\u017eeme spolupracovat. Konkr\u00e9tn\u011b jde o skv\u011bl\u00e9 programy, kter\u00e9 pom\u00e1haj\u00ed star\u0161\u00edm lidem \u017e\u00edt \u017eivot naplno, tak\u00e9 jim zaji\u0161\u0165ujeme pomoc a n\u011bjak\u00e9 z\u00e1kladn\u00ed slu\u017eby.<\/p>\n\n\n\n

Pracujeme tak\u00e9 se znev\u00fdhodn\u011bn\u00fdmi skupinami. V \u010cesk\u00e9 republice je p\u0159\u00edkladem Akademie podnik\u00e1n\u00ed pro svobodn\u00e9 rodi\u010de. Na tuto iniciativu jsem zvl\u00e1\u0161\u0165 py\u0161n\u00fd, proto\u017ee n\u00e1pad zam\u011b\u0159it se t\u00edmto sm\u011brem je od na\u0161ich zam\u011bstnanc\u016f. Je to v\u00fdborn\u00fd program, proto\u017ee c\u00edlem nen\u00ed d\u00e1t lidem ryby, ale nau\u010dit je ryba\u0159it. Tak mohou b\u00fdt sob\u011bsta\u010dn\u00ed do budoucna.<\/p>\n\n\n\n

Na Slovensku pom\u00e1h\u00e1me znev\u00fdhodn\u011bn\u00fdm komunit\u00e1m ve spolupr\u00e1ci s n\u011bkolika m\u00edstn\u00edmi neziskov\u00fdmi organizacemi. B\u011bhem pandemie jsme podporovali dal\u0161\u00ed zaj\u00edmavou iniciativu \u2013 zam\u011bstn\u00e1v\u00e1n\u00ed lid\u00ed, kte\u0159\u00ed \u0161ili rou\u0161ky. Dostali pr\u00e1ci, kter\u00e1 m\u00e1 n\u011bjakou hodnotu, a vyd\u011blali si pen\u00edze.<\/p>\n\n\n\n

Zm\u00ednil jste, \u017ee jeden z t\u011bch podn\u011bt\u016f byl od va\u0161ich zam\u011bstnanc\u016f. Jsou i n\u011bjak\u00e9 dal\u0161\u00ed?<\/strong><\/p>\n\n\n\n

V\u0161echny ty v\u011bci, o kter\u00fdch jsem mluvil, by se bez na\u0161ich lid\u00ed ned\u011bly. To oni je d\u011blaj\u00ed. Z\u00e1rove\u0148 je to v\u011bc, na kterou m\u016f\u017eeme b\u00fdt jako firma skute\u010dn\u011b py\u0161n\u00ed. Mimo to v\u00edme, \u017ee p\u0159\u00edstup firmy k ot\u00e1zce udr\u017eitelnosti, hraje roli i p\u0159i n\u00e1boru zam\u011bstnanc\u016f.<\/p>\n\n\n\n

Pokud jde o konkr\u00e9tn\u00ed n\u00e1pady, lid\u00e9 p\u0159ich\u00e1zej\u00ed t\u0159eba s tipy na drobn\u00e1 zlep\u0161en\u00ed, co se t\u00fdk\u00e1 \u0161etrn\u011bj\u0161\u00edho hospoda\u0159en\u00ed s vodou, energiemi nebo provozu firemn\u00edch vozidel. V kancel\u00e1\u0159\u00edch jde tak\u00e9 o nakl\u00e1d\u00e1n\u00ed s odpadem. Dal\u0161\u00ed kapitolou je dobrovolnictv\u00ed \u2013 pomoc n\u011bkter\u00fdm specifick\u00fdm komunit\u00e1m, ekologick\u00e9 aktivity, jako je s\u00e1zen\u00ed strom\u016f. V dob\u011b covidov\u00fdch lockdown\u016f jsme d\u011blali r\u016fzn\u00e9 sb\u00edrky \u2013 jako zam\u011bstnanec jste p\u0159isp\u011bl n\u011bjakou \u010d\u00e1stkou a firma pak ten dar dorovnala.<\/p>\n\n\n\n

Jste nadn\u00e1rodn\u00ed spole\u010dnost, p\u016fsob\u00edte v mnoha zem\u00edch. Vn\u00edm\u00e1te n\u011bjak\u00e9 rozd\u00edly ve vn\u00edm\u00e1n\u00ed udr\u017eitelnosti v r\u016fzn\u00fdch zem\u00edch? Je to rozd\u00edln\u00e9 vn\u00edm\u00e1n\u00ed v n\u011bjak\u00e9m ohledu p\u0159ek\u00e1\u017ekou?<\/strong><\/p>\n\n\n\n

V\u017edy pracujeme s m\u00edstn\u00edmi lidmi, tud\u00ed\u017e to jsou oni, kdo n\u00e1m \u0159\u00edk\u00e1, na co se m\u00e1me v dan\u00e9 lokalit\u011b zam\u011b\u0159it. Je pot\u0159eba vn\u00edmat kulturn\u00ed odli\u0161nosti a p\u0159izp\u016fsobit se. Z\u00e1rove\u0148 ale v\u017edy p\u0159in\u00e1\u0161\u00edme ur\u010dit\u00fd standard. Ne v\u017edy je mo\u017en\u00e9 ho dos\u00e1hnout. Nap\u0159\u00edklad, pokud jsme v zemi, kde jsou probl\u00e9my s dod\u00e1vkami elekt\u0159iny, budete se t\u011b\u017eko soust\u0159edit na \u0161et\u0159en\u00ed energie. Nejprve mus\u00edte zajistit, aby n\u011bjak\u00e1 v\u016fbec byla. Ale principy, p\u0159\u00edstup a zam\u011b\u0159en\u00ed na ty \u010dty\u0159i z\u00e1kladn\u00ed oblasti, kter\u00e9 jsem zm\u00ednil na za\u010d\u00e1tku, to je univerz\u00e1ln\u00ed.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Zdroj foto:<\/strong> JTI<\/p>\n\n\n\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Spole\u010densk\u00e1 popt\u00e1vka po udr\u017eitelnosti podnik\u00e1n\u00ed plat\u00ed i pro tab\u00e1kov\u00e9 spole\u010dnosti. Pozornost v\u011bnovan\u00e1 tomu, aby se plnily v\u0161echny formy regulac\u00ed je mo\u017en\u00e1 je\u0161t\u011b v\u011bt\u0161\u00ed ne\u017e u jin\u00fdch odv\u011btv\u00ed, \u0159\u00edk\u00e1 Alexandr Kryvo\u0161ejev, viceprezident spole\u010dnosti JTI zodpov\u011bdn\u00fd za vn\u011bj\u0161\u00ed vztahy pro v\u00fdchodn\u00ed Evropu. Principy udr\u017eitelnosti jsou dle jeho slov p\u0159irozenou sou\u010d\u00e1st\u00ed v\u0161ech obchodn\u00edch proces\u016f v JTI a nejen […]<\/p>\n","protected":false},"author":3,"featured_media":6339,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2,13,17],"tags":[],"yoast_head":"\nViceprezident spole\u010dnosti JTI: Principy udr\u017eiteln\u00e9ho rozvoje plat\u00ed i pro n\u00e1\u0161 byznys. Mysl\u00edme na ekologii i pomoc senior\u016fm - WOMENHOUSE.cz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/womenhouse.cz\/index.php\/2021\/10\/27\/viceprezident-spolecnosti-jti-principy-udrzitelneho-rozvoje-plati-i-pro-nas-byznys-myslime-na-ekologii-i-pomoc-seniorum\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Viceprezident spole\u010dnosti JTI: Principy udr\u017eiteln\u00e9ho rozvoje plat\u00ed i pro n\u00e1\u0161 byznys. Mysl\u00edme na ekologii i pomoc senior\u016fm - WOMENHOUSE.cz\" \/>\n<meta property=\"og:description\" content=\"Spole\u010densk\u00e1 popt\u00e1vka po udr\u017eitelnosti podnik\u00e1n\u00ed plat\u00ed i pro tab\u00e1kov\u00e9 spole\u010dnosti. 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