{"id":5647,"date":"2021-06-17T00:01:00","date_gmt":"2021-06-16T22:01:00","guid":{"rendered":"https:\/\/womenhouse.cz\/?p=5647"},"modified":"2021-08-03T01:27:58","modified_gmt":"2021-08-02T23:27:58","slug":"generaci-z-karierne-lakaji-finance-a-ucetnictvi","status":"publish","type":"post","link":"https:\/\/womenhouse.cz\/index.php\/2021\/06\/17\/generaci-z-karierne-lakaji-finance-a-ucetnictvi\/","title":{"rendered":"Generaci Z kari\u00e9rn\u011b l\u00e1kaj\u00ed finance a \u00fa\u010detnictv\u00ed"},"content":{"rendered":"\n

Zaj\u00edm\u00e1 je flexibilita uplatn\u011bn\u00ed \u2013 mezi firmami, odv\u011btv\u00edmi, zem\u011bmi. Vedle rychl\u00e9 kari\u00e9ry je v\u0161ak pro n\u011b kl\u00ed\u010dov\u00e1 i udr\u017eitelnost firem, kde ji budou rozv\u00edjet<\/strong>.<\/p>\n\n\n\n

Mlad\u00ed lid\u00e9 ze zem\u00ed st\u0159edn\u00ed a v\u00fdchodn\u00ed Evropy \u2013 v\u010detn\u011b \u010cesk\u00e9 republiky \u2013 pova\u017euj\u00ed za atraktivn\u00ed kari\u00e9ru v\u00a0oboru \u00fa\u010detnictv\u00ed a financ\u00ed. Vypl\u00fdv\u00e1 to z\u00a0v\u00fdzkumu mezi p\u0159\u00edslu\u0161n\u00edky generace Z, kter\u00fd provedla mezin\u00e1rodn\u00ed asociace ACCA (The Association of Chartered Certified Accountants). Oce\u0148uj\u00ed nejen jistotu dlouhodobosti t\u00e9to kari\u00e9ry, ale i rychlost profesn\u00edho r\u016fstu a presti\u017e. Zejm\u00e9na v\u0161ak mo\u017enost d\u00edky univerz\u00e1lnosti znalost\u00ed a dovednost\u00ed z\u00a0oblasti \u00fa\u010detnictv\u00ed m\u011bnit firmy, odv\u011btv\u00ed a tak\u00e9 zem\u011b, kde kari\u00e9ru rozv\u00edj\u00ed. Pro generaci Z\u00a0je v\u0161ak d\u016fle\u017eit\u00e9 nejen napln\u011bn\u00ed profesn\u00edch ambic\u00ed, ale i soulad vlastn\u00edch a firemn\u00edch hodnot \u2013 proto o\u010dek\u00e1vaj\u00ed od firem odpov\u011bdnost a udr\u017eitelnost.<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Mezin\u00e1rodn\u00ed asociace ACCA uskute\u010dnila po\u010d\u00e1tkem kv\u011btna mezi 9 000 mlad\u00fdmi lidmi ve v\u011bku 19 a\u017e 25 let z cel\u00e9ho sv\u011bta v\u00fdzkum, kter\u00fd nese n\u00e1zev \u201ePr\u016fkopn\u00edci: Generace Z a budoucnost \u00fa\u010detnictv\u00ed\u201c (Groundbreakers: Gen Zand the future of accountancy<\/u><\/a>). Jeho c\u00edlem bylo vn\u00e9st sv\u011btlo do problematiky v\u00fdb\u011bru zam\u011bstn\u00e1n\u00ed, aspirac\u00ed a obav t\u00e9to generace, ale i poradit jejich potenci\u00e1ln\u00edm zam\u011bstnavatel\u016fm, jak si generaci Z\u00a0z\u00edskat.<\/strong><\/p>\n\n\n\n

Pr\u00e1ce v mezin\u00e1rodn\u00edch spole\u010dnostech nebo v zahrani\u010d\u00ed je l\u00e1kav\u00e1<\/strong><\/h3>\n\n\n\n

Z v\u00fdsledk\u016f pr\u016fzkumu vypl\u00fdv\u00e1, \u017ee 62 % respondent\u016f ze zem\u00ed st\u0159edn\u00ed a v\u00fdchodn\u00ed Evropy \u2013 v\u010detn\u011b \u010cesk\u00e9 republiky \u2013 pova\u017euje za atraktivn\u00ed kari\u00e9ru v \u00fa\u010detnictv\u00ed a financ\u00edch. Pro tuto generaci mlad\u00fdch a ambici\u00f3zn\u00edch profesion\u00e1l\u016f jsou profese z oblasti \u00fa\u010detnictv\u00ed a financ\u00ed zaj\u00edmav\u00e9 zejm\u00e9na pro sv\u016fj glob\u00e1ln\u00ed p\u0159esah, mo\u017enosti pracovat v mezin\u00e1rodn\u00edch spole\u010dnostech nebo p\u0159\u00edmo v zahrani\u010d\u00ed. T\u00e9m\u011b\u0159 polovina (47 %) respondent\u016f, kte\u0159\u00ed ji\u017e pracuj\u00ed v \u00fa\u010detn\u00edch oborech, oce\u0148uje p\u0159edev\u0161\u00edm dlouhodobost t\u00e9to kari\u00e9ry. 43 % si cen\u00ed p\u0159\u00edle\u017eitosti uplatnit a rozv\u00edjet \u0161irok\u00fd z\u00e1b\u011br znalost\u00ed a dovednost\u00ed.<\/p>\n\n\n\n

Toto vn\u00edm\u00e1n\u00ed oboru je velmi podobn\u00e9 jako u p\u0159\u00edslu\u0161n\u00edk\u016f generace Z, kter\u00e1 v oboru \u00fa\u010detnictv\u00ed a financ\u00ed, zat\u00edm nepracuje, ale o t\u00e9to kari\u00e9\u0159e uva\u017euj\u00ed. P\u0159i\u010dem\u017e 43 % respondent\u016f ze zem\u00ed st\u0159edn\u00ed a v\u00fdchodn\u00ed Evropy p\u0159itahuje toto povol\u00e1n\u00ed pro dovednosti, kter\u00e9 umo\u017e\u0148uje z\u00edskat. Pro 42 % dot\u00e1zan\u00fdch je tento obor atraktivn\u00ed, proto\u017ee umo\u017e\u0148uje plynule m\u011bnit kari\u00e9ru mezi r\u016fzn\u00fdmi firmami nap\u0159\u00ed\u010d v\u0161emi odv\u011btv\u00edmi ekonomiky. D\u016fvodem ke vstupu do tohoto odv\u011btv\u00ed je tak\u00e9 p\u0159\u00edstup k pracovn\u00edm pozic\u00edm v zahrani\u010dn\u00edch spole\u010dnostech a nap\u0159\u00ed\u010d nejr\u016fzn\u011bj\u0161\u00edmi obory. Dal\u0161\u00edmi faktory jsou nap\u0159\u00edklad pocity jistoty a zabezpe\u010den\u00ed z hlediska pracovn\u00edch m\u00edst.<\/p>\n\n\n\n

Viera Ku\u010derov\u00e1, \u0159editelka ACCA pro \u010cesko, Slovensko a Ma\u010farsko, uv\u00e1d\u00ed: \u201eGenerace Z vy\u017eaduje v\u00edce odpov\u011bdnosti a maj\u00ed v\u011bt\u0161\u00ed o\u010dek\u00e1v\u00e1n\u00ed, co se jejich profesn\u00ed dr\u00e1<\/em>hy t<\/em>\u00fd\u010d<\/em>e. D<\/em>\u00edky tomu jsou ale i odhodlan\u011bj\u0161\u00ed <\/em>dos<\/em>\u00e1hnout sv\u00fdch vyty\u010den\u00fdch c\u00edl\u016f. P\u0159\u00ed<\/em>slu<\/em>\u0161n\u00edci generace Z ze zem\u00ed st\u0159edn\u00ed a v\u00fdchodn\u00ed Evropy jsou p\u0159i pohledu sami na sebe velmi sebev\u011bdom\u00ed: v pr\u016fzkumu 83 % respondent\u016f uvedlo, \u017ee jejich vrstevn\u00edci maj\u00ed ambice rychle v kari\u00e9\u0159e postupovat a 86 % uvedlo, \u017ee si oni sami i jejich vrstevn\u00edci velmi cen\u00ed <\/em>presti<\/em>\u017en\u00edch pracovn\u00edch pozic a v\u00fd\u0161e platu.<\/em>\u201c<\/em><\/p>\n\n\n\n

Generace Z se tak\u00e9 vyzna\u010duje sv\u00fdmi technick\u00fdmi dovednostmi, kter\u00e9 dok\u00e1\u017eou propojit jak v profesn\u00edm, tak i v osobn\u00edm \u017eivot\u011b. I proto si 87 % respondent\u016f mysl\u00ed, \u017ee se dok\u00e1\u017eou na novinky rychle adaptovat, flexibiln\u011b se p\u0159izp\u016fsobit nov\u00e9mu prost\u0159ed\u00ed a v\u011b\u0159\u00ed, \u017ee technologie mohou pomoci profesion\u00e1l\u016fm z oblasti financ\u00ed z\u00edskat p\u0159idanou hodnotu pro svou \u010dinnost a profesn\u00ed aktivity.<\/p>\n\n\n\n

Udr\u017eitelnost: Mlad\u00ed o\u010dek\u00e1vaj\u00ed od firem, \u017ee budou hybnou silou zm\u011bn<\/strong><\/h3>\n\n\n\n

V\u00fdzkum tak\u00e9 potvrdil, \u017ee generace Z se \u010dasto zaj\u00edm\u00e1 o odpov\u011bdnost firem \u2013 a jsou k sou\u010dasn\u00e9 situaci skepti\u010dt\u00ed. Pouze 31 % respondent\u016f ze zem\u00ed st\u0159edn\u00ed a v\u00fdchodn\u00ed Evropy souhlas\u00ed s t\u00edm, \u017ee se firmy pod\u00edlej\u00ed na boji proti klimatick\u00fdm zm\u011bn\u00e1m, co\u017e sami ch\u00e1pou jako velice d\u016fle\u017eit\u00e9. Jen 39 % respondent\u016f si mysl\u00ed, \u017ee firmy se dob\u0159e staraj\u00ed o sv\u00e9 zam\u011bstnance a jen 30 % z nich souhlas\u00ed s tvrzen\u00edm, \u017ee veden\u00ed velk\u00fdch firem se chov\u00e1 odpov\u011bdn\u011b a pln\u00ed to, k \u010demu se zav\u00e1zala.<\/p>\n\n\n\n

O\u010dek\u00e1v\u00e1n\u00ed, kter\u00e1 m\u00e1 generace Z spojen\u00e1 s udr\u017eitelnost\u00ed firem, se projevila o v tom, \u017ee 59 % v\u011b\u0159\u00ed, \u017ee firmy sv\u00fdm odpov\u011bdn\u00fdm jedn\u00e1n\u00edm mohou m\u00edt pozitivn\u00ed dopad na zm\u011bny ve spole\u010dnosti. O\u010dek\u00e1vaj\u00ed tedy, \u017ee firmy budou hybatelem t\u011bchto zm\u011bn.<\/p>\n\n\n\n

Viera Ku\u010derov\u00e1 z ACCA shrnuje: \u201eNyn\u00ed jsme na za\u010d\u00e1tku zm\u011bny, kterou firm\u00e1m mohou pomoci \u00fasp\u011b\u0161n\u011b p\u0159ekonat pr\u00e1v\u011b mlad\u00ed <\/em>profesion<\/em>\u00e1lov<\/em>\u00e9<\/em>. Sv<\/em>\u011bt nyn\u00ed vy\u017eaduje v\u011bt\u0161\u00ed odpov\u011bdnost a transparentnost. Mantra podnik\u00e1n\u00ed je dnes jednoduch\u00e1<\/em>: d<\/em>\u016fle\u017eit<\/em>\u00e9 <\/em>jsou v\u0161echny c\u00edlov<\/em>\u00e9 <\/em>skupiny (zam\u011bstnanci, z\u00e1kazn\u00edci, veden\u00ed, majitel<\/em>\u00e9<\/em>, regul<\/em>\u00e1to\u0159i atd.) nejen akcion\u00e1\u0159i, jak tomu bylo d\u0159\u00edv. Heslo dne tedy zn\u00ed: <\/em>\u00b4<\/em>stakeholders, not just shareholders<\/em>\u00b4<\/em>. Pro \u00fa\u010detn\u00ed <\/em>profese to p<\/em>\u0159edstavuje potenci\u00e1ln\u00ed bod obratu a tito mlad\u00ed lid<\/em>\u00e9 <\/em>pomohou vytvo\u0159it pracovn\u00ed s\u00edlu, kter\u00e1 je rozmanit\u011bj\u0161\u00ed, inkluzivn\u011bj\u0161\u00ed <\/em>a d<\/em>\u00edky n\u00ed\u017e si podniky v\u00edce uv\u011bdomuj\u00ed svou \u0161ir\u0161\u00ed roli ve spole\u010dnosti.<\/em>\u201c<\/em><\/p>\n\n\n\n

Kl<\/strong>\u00ed\u010dov\u00e1 zji\u0161t\u011bn\u00ed z v\u00fdzkumu \u201ePr\u016fkopn\u00edci: Generace Z a budoucnost \u00fa\u010detnictv<\/strong>\u00ed\u201c<\/strong><\/h4>\n\n\n\n
mezi mlad\u00fdmi ve v\u011bku 18 a\u017e 25 ze st\u0159edn\u00ed a v\u00fdchodn\u00ed Evropy<\/strong><\/h5>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Kl<\/strong>\u00ed\u010dov\u00e1 zji\u0161t\u011bn\u00ed z v\u00fdzkumu \u201ePr\u016fkopn\u00edci: Generace Z a budoucnost \u00fa\u010detnictv<\/strong>\u00ed\u201c<\/strong><\/h4>\n\n\n\n
mezi 9000 mlad\u00fdmi ve v\u011bku 18 a\u017e 25 z cel<\/strong>\u00e9<\/strong>ho sv\u011bta<\/strong><\/h5>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Generace Z: Pat\u0159\u00ed do n\u00ed mlad\u00ed lid\u00e9 narozen\u00ed zhruba mezi lety 1997 a 2012. Pro tuto generaci je typick\u00e9, \u017ee se staraj\u00ed o v\u00edc ne\u017e jen o samotnou pr\u00e1ci, kterou vykon\u00e1vaj\u00ed. Povol\u00e1n\u00ed, pro kter\u00e9 se rozhodnou, je nej\u010dast\u011bji mus\u00ed zcela napl\u0148ovat a p\u0159in\u00e1\u0161et jim uspokojen\u00ed, p\u0159\u00edpadn\u011b sm\u011b\u0159ovat k\u00a0vy\u0161\u0161\u00edm hodnot\u00e1m na\u0161ich \u017eivot\u016f. Generace Z velmi \u010dasto zd\u016fraz\u0148uje nutnost rovnov\u00e1hy mezi osobn\u00edm a pracovn\u00edm \u017eivotem a vlastn\u00ed du\u0161evn\u00ed zdrav\u00ed a p\u00e9\u010di o n\u011bj pova\u017euje za velice d\u016fle\u017eit\u00e9. Pro tyto mlad\u00e9 profesion\u00e1ly je tak\u00e9 d\u016fle\u017eit\u00fd p\u0159\u00edstup k\u00a0\u017eivotn\u00edmu prost\u0159ed\u00ed firem a jejich celkov\u00e9 zapojen\u00ed do ve\u0159ejn\u00e9ho \u017eivota spole\u010dnosti.<\/strong><\/em><\/p>\n\n\n\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Zaj\u00edm\u00e1 je flexibilita uplatn\u011bn\u00ed \u2013 mezi firmami, odv\u011btv\u00edmi, zem\u011bmi. Vedle rychl\u00e9 kari\u00e9ry je v\u0161ak pro n\u011b kl\u00ed\u010dov\u00e1 i udr\u017eitelnost firem, kde ji budou rozv\u00edjet. Mlad\u00ed lid\u00e9 ze zem\u00ed st\u0159edn\u00ed a v\u00fdchodn\u00ed Evropy \u2013 v\u010detn\u011b \u010cesk\u00e9 republiky \u2013 pova\u017euj\u00ed za atraktivn\u00ed kari\u00e9ru v\u00a0oboru \u00fa\u010detnictv\u00ed a financ\u00ed. Vypl\u00fdv\u00e1 to z\u00a0v\u00fdzkumu mezi p\u0159\u00edslu\u0161n\u00edky generace Z, kter\u00fd provedla mezin\u00e1rodn\u00ed […]<\/p>\n","protected":false},"author":2,"featured_media":5648,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2,17,12],"tags":[],"yoast_head":"\nGeneraci Z kari\u00e9rn\u011b l\u00e1kaj\u00ed finance a \u00fa\u010detnictv\u00ed - WOMENHOUSE.cz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/womenhouse.cz\/index.php\/2021\/06\/17\/generaci-z-karierne-lakaji-finance-a-ucetnictvi\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Generaci Z kari\u00e9rn\u011b l\u00e1kaj\u00ed finance a \u00fa\u010detnictv\u00ed - WOMENHOUSE.cz\" \/>\n<meta property=\"og:description\" content=\"Zaj\u00edm\u00e1 je flexibilita uplatn\u011bn\u00ed \u2013 mezi firmami, odv\u011btv\u00edmi, zem\u011bmi. Vedle rychl\u00e9 kari\u00e9ry je v\u0161ak pro n\u011b kl\u00ed\u010dov\u00e1 i udr\u017eitelnost firem, kde ji budou rozv\u00edjet. Mlad\u00ed lid\u00e9 ze zem\u00ed st\u0159edn\u00ed a v\u00fdchodn\u00ed Evropy \u2013 v\u010detn\u011b \u010cesk\u00e9 republiky \u2013 pova\u017euj\u00ed za atraktivn\u00ed kari\u00e9ru v\u00a0oboru \u00fa\u010detnictv\u00ed a financ\u00ed. 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