{"id":15437,"date":"2025-05-06T00:01:00","date_gmt":"2025-05-05T22:01:00","guid":{"rendered":"https:\/\/womenhouse.cz\/?p=15437"},"modified":"2025-08-07T18:01:34","modified_gmt":"2025-08-07T16:01:34","slug":"beyonce-x-levis-chapter-3","status":"publish","type":"post","link":"https:\/\/womenhouse.cz\/index.php\/2025\/05\/06\/beyonce-x-levis-chapter-3\/","title":{"rendered":"Beyonc\u00e9 X Levi&#8217;s Chapter 3"},"content":{"rendered":"\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Levi\u2019s<sup>\u00ae<\/sup> p\u0159edstavil nov\u00fd kr\u00e1tk\u00fd film <a href=\"https:\/\/www.youtube.com\/watch?v=CaJCypvWZoQ&amp;ab_channel=Levi%27s%C2%AE\"><em><u>Refrigerator<\/u><\/em><\/a><em>, <\/em>kter\u00fd vytvo\u0159il spole\u010dn\u011b s glob\u00e1ln\u00ed ikonou Beyonc\u00e9. Jde o t\u0159et\u00ed kapitolu kampan\u011b REIIMAGINE, kter\u00e1 p\u0159episuje historii zna\u010dky Levi\u2019s<sup>\u00ae <\/sup>s d\u016frazem na novou inspiraci a invenci.<\/strong><\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"http:\/\/onlyfashion.cz\/wp-content\/uploads\/2025\/04\/Levis\u00ae-REIIMAGINE-Campaign_Chapter-3_Image-4-1024x768.jpg\" alt=\"Beyonc\u00e9 X Levi's Chapter 3\" class=\"wp-image-2806\" \/><\/figure><\/div>\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Prvn\u00ed dv\u011b kapitoly REIIMAGINE nesly n\u00e1zvy <em>Launderette<\/em> a <em>Pool Hall <\/em>a znovu otev\u00edraly diskuzi o Levi\u2019s<sup>\u00ae <\/sup>odkazu, a\u0165 se u\u017e \u0161lo o p\u0159ed\u011bl\u00e1vku klasick\u00e9 reklamy (Launderette), nebo vzd\u00e1v\u00e1n\u00ed pocty p\u0159esahu Levi\u2019s<sup>\u00ae <\/sup>do sv\u011bta hudby. <\/p>\n\n\n\n<p class=\"has-medium-font-size\">T\u0159et\u00ed kapitola p\u0159en\u00e1\u0161\u00ed kampa\u0148 do nov\u00e9ho prost\u0159ed\u00ed a to do typick\u00e9 americk\u00e9 restaurace, tzv. dineru, kde se nad\u010dasov\u00fd styl potk\u00e1v\u00e1 s nepopirateln\u00fdm sebev\u011bdom\u00edm. Levi\u2019s<sup>\u00ae <\/sup>se op\u011bt spojil s re\u017eis\u00e9rkou Melinou Matsoukas a spole\u010dn\u011b uk\u00e1zali, jak dok\u00e1\u017ee Levi\u2019s<sup>\u00ae <\/sup>b\u00fdt inspirativn\u00ed, posiluje individualitu a jak\u00fd m\u00e1 st\u00e1le vliv na sou\u010dasnou kulturu.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Kampa\u0148 vznikla za kreativn\u00edho partnerstv\u00ed s TBWA\\Chiat\\Day LA a vyrobena od de la revolu\u0107ion\/PRETTYBIRD.<\/strong><\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"http:\/\/onlyfashion.cz\/wp-content\/uploads\/2025\/04\/Levis\u00ae-REIIMAGINE-Campaign_Chapter-3_Image-2-1024x544.jpg\" alt=\"Beyonc\u00e9 X Levi's Chapter 3\" class=\"wp-image-2803\" \/><\/figure><\/div>\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Hlavn\u00ed inspirac\u00ed byla reklama z roku 1988 se stejn\u00fdm n\u00e1zvem Refrigerator. Nov\u00e1 verze p\u0159etavila p\u016fvodn\u00edho ducha do modern\u00edho vyzn\u00e1n\u00ed o s\u00edle sebed\u016fv\u011bry a vnit\u0159n\u00ed s\u00edly. Video se odehr\u00e1v\u00e1 v proslun\u011bn\u00e9m dineru u silnice a v hlavn\u00ed roli z\u00e1\u0159\u00ed kdo jin\u00fd ne\u017e Beyonc\u00e9. M\u00e1 na sob\u011b nesmrtelnou Levi\u2019s<sup>\u00ae <\/sup>Western ko\u0161ili, 501<sup>\u00ae<\/sup> Original \u0161ortky, b\u00edl\u00e9 t\u00edlko a klasick\u00fd \u010derven\u00fd \u0161\u00e1tek. Beyonc\u00e9 se pohybuje se sebev\u011bdom\u00edm a je p\u0159ipraven\u00e1 na dal\u0161\u00ed v\u00fdzvu. Ve videu vystupuje i Willie Jones , kter\u00fd se pod\u00edlel i na albu <em>Cowboy Carter, <\/em>co\u017e propojuje kampa\u0148 s hudebn\u00ed kari\u00e9rou Beyonc\u00e9..<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u201eLevi\u2019s\u00ae nen\u00ed jen zna\u010dkou, kter\u00e9 \u010derp\u00e1 ze sv\u00e9 tradice, ale jde o zna\u010dku, kter\u00e1 z\u016fstala ve st\u0159edu d\u011bn\u00ed, p\u0159edev\u0161\u00edm v tom kulturn\u00edm.\u201d uv\u00e1d\u00ed <strong>Kenny Mitchell, gener\u00e1ln\u00ed \u0159editel Levi\u2019s<\/strong><sup><strong>\u00ae<\/strong><\/sup><strong> brand v Levi Strauss &amp; Co<\/strong>. \u201eB\u011bhem na\u0161\u00ed spolupr\u00e1ce s Beyonc\u00e9 na REIIMAGINE, nejvlivn\u011bj\u0161\u00ed um\u011blkyn\u00ed na\u0161\u00ed generace, postupn\u011b navazujeme na dek\u00e1du Levi\u2019s\u00ae fotek a kampan\u00ed a oslavujeme to, co znamen\u00e1 st\u00e1t v pop\u0159ed\u00ed s odvahou a sebev\u011bdom\u00edm.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Chapter 3: \u201cRefrigerator\u201d reimagined with Beyonc\u00e9. #LiveInLevis\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/CaJCypvWZoQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Kampa\u0148 pokra\u010duje v tradici spolupr\u00e1ce Levi\u2019s\u00ae s nejv\u00fdznamn\u011bj\u0161\u00edmi tv\u016frci doby. Vedle Matsoukas jde o oce\u0148ovan\u00e9ho filma\u0159e Marcella R\u00e9va a fotografa Masona Poole, kter\u00fd zachytil kouzlo nov\u00e9 kapitoly Refrigator.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"2805\" src=\"https:\/\/onlyfashion.cz\/wp-content\/uploads\/2025\/04\/Levis\u00ae-REIIMAGINE-Campaign_Chapter-3_Image-3-768x1024.jpg\" alt=\"Beyonc\u00e9 X Levi's Chapter 3\" class=\"wp-image-2805\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"2803\" src=\"https:\/\/onlyfashion.cz\/wp-content\/uploads\/2025\/04\/Levis\u00ae-REIIMAGINE-Campaign_Chapter-3_Image-2-1024x544.jpg\" alt=\"Beyonc\u00e9 X Levi's Chapter 3\" class=\"wp-image-2803\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"2804\" src=\"https:\/\/onlyfashion.cz\/wp-content\/uploads\/2025\/04\/Levis\u00ae-REIIMAGINE-Campaign_Chapter-3_Image-1-1024x692.jpg\" alt=\"Beyonc\u00e9 X Levi's Chapter 3\" class=\"wp-image-2804\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"2806\" src=\"https:\/\/onlyfashion.cz\/wp-content\/uploads\/2025\/04\/Levis\u00ae-REIIMAGINE-Campaign_Chapter-3_Image-4-1024x768.jpg\" alt=\"Beyonc\u00e9 X Levi's Chapter 3\" class=\"wp-image-2806\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Zdroj foto:<\/strong> Levi\u2019s<\/p>\n\n\n\n<div style=\"height:65px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Levi\u2019s\u00ae p\u0159edstavil nov\u00fd kr\u00e1tk\u00fd film Refrigerator, kter\u00fd vytvo\u0159il spole\u010dn\u011b s glob\u00e1ln\u00ed ikonou Beyonc\u00e9. Jde o t\u0159et\u00ed kapitolu kampan\u011b REIIMAGINE, kter\u00e1 p\u0159episuje historii zna\u010dky Levi\u2019s\u00ae s d\u016frazem na novou inspiraci a invenci. Prvn\u00ed dv\u011b kapitoly REIIMAGINE nesly n\u00e1zvy Launderette a Pool Hall a znovu otev\u00edraly diskuzi o Levi\u2019s\u00ae odkazu, a\u0165 se u\u017e \u0161lo o p\u0159ed\u011bl\u00e1vku klasick\u00e9 [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":15438,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[23,25,2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beyonc\u00e9 X Levi&#039;s Chapter 3 - WOMENHOUSE.cz<\/title>\n<meta name=\"description\" content=\"Levi\u2019s\u00ae p\u0159edstavil nov\u00fd kr\u00e1tk\u00fd film Refrigerator, kter\u00fd vytvo\u0159il spole\u010dn\u011b s glob\u00e1ln\u00ed ikonou Beyonc\u00e9. 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