{"id":1492,"date":"2019-11-21T00:01:57","date_gmt":"2019-11-20T23:01:57","guid":{"rendered":"http:\/\/womenhouse.cz\/?p=1492"},"modified":"2019-12-23T00:38:01","modified_gmt":"2019-12-22T23:38:01","slug":"reditelka-waterdrop-katerina-navratilova-snazime-se-o-maximalni-ekologii-vyroby-i-dopravy","status":"publish","type":"post","link":"https:\/\/womenhouse.cz\/index.php\/2019\/11\/21\/reditelka-waterdrop-katerina-navratilova-snazime-se-o-maximalni-ekologii-vyroby-i-dopravy\/","title":{"rendered":"\u0158editelka Waterdrop Kate\u0159ina Navr\u00e1tilov\u00e1: Sna\u017e\u00edme se o maxim\u00e1ln\u00ed ekologii v\u00fdroby i dopravy"},"content":{"rendered":"\n

N\u00e1pad vytvo\u0159it chutn\u00fd a zdrav\u00fd n\u00e1poj se zrodil v letadle p\u0159i prohl\u00ed\u017een\u00ed n\u00e1pojov\u00e9ho l\u00edstku. Tak vznikly kapsle Watedrop, kter\u00e9 dod\u00e1vaj\u00ed oby\u010dejn\u00e9 vod\u011b sladkou ovocnou chu\u0165 bez pou\u017eit\u00ed cukru. Zna\u010dka se nav\u00edc sna\u017e\u00ed redukovat u\u017e\u00edv\u00e1n\u00ed plast\u016f a nahradit je alternativn\u00edmi materi\u00e1ly. Pro doru\u010dov\u00e1n\u00ed v\u00fdrobk\u016f z\u00e1kazn\u00edk\u016fm tak\u00e9 vyu\u017e\u00edv\u00e1 ekologickou p\u0159epravu. Podle \u0159editelky Watedrop Kate\u0159iny Navr\u00e1tilov\u00e9 se kapsle i sklen\u011bn\u00e9 lahve na vodu v \u010cesku rychle zabydlely.<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Jak bylo n\u00e1ro\u010dn\u00e9 se s t\u00edmto produktem prosadit na \u010desk\u00e9m trhu?<\/strong><\/p>\n\n\n\n

Na \u010desk\u00fd trh jsme vstoupili v roce 2018 po n\u011bkolikalet\u00fdch zku\u0161enostech z Rakouska. Design, chu\u0165 a fakt, \u017ee kapsle neobsahuj\u00ed cukr ani um\u011bl\u00e1 barviva a konzervanty zahr\u00e1li na \u010desk\u00e9 publikum prim. Lid\u00e9 v \u010cesku se \u0159ad\u00ed sp\u00ed\u0161e mezi konzervativn\u00ed z\u00e1kazn\u00edky, Waterdrop v\u0161ak p\u0159ijali velmi progresivn\u011b a kapsle i sklen\u011bn\u00e9 lahve na vodu se tak rychle zabydlely u mnoha z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed je opakovan\u011b nakupuj\u00ed dodnes.<\/p>\n\n\n\n

Existuj\u00ed podle v\u00e1s n\u011bjak\u00e9 v\u00fdrazn\u00e9 odli\u0161nosti v p\u0159\u00edstupu k ekologii v \u010cR a v zahrani\u010d\u00ed?<\/strong><\/p>\n\n\n\n

Rozhodn\u011b ano. V \u010cesku pat\u0159\u00edme na prvn\u00ed p\u0159\u00ed\u010dky v t\u0159\u00edd\u011bn\u00ed odpadu i v zodpov\u011bdn\u00e9m p\u0159\u00edstupu ke krajin\u011b, navracen\u00ed diverzity do pol\u00ed. Ve firm\u011b Waterdrop vn\u00edm\u00e1me pot\u0159ebu udr\u017eiteln\u00e9ho hospod\u00e1\u0159stv\u00ed a ochrany p\u0159\u00edrody a velmi n\u00e1s proto t\u011b\u0161\u00ed, \u017ee na\u0161i z\u00e1kazn\u00edci uva\u017euj\u00ed \u00fapln\u011b stejn\u011b. Oce\u0148uj\u00ed kup\u0159\u00edkladu CO2<\/sub> neutr\u00e1ln\u00ed dopravu zbo\u017e\u00ed objednan\u00e9ho z e-shopu. V na\u0161\u00ed rodn\u00e9 zemi pramen\u00ed mnoho \u0159ek, zachov\u00e1n\u00ed jejich \u010distoty a cit pro ochranu pitn\u00e9 vody v krajin\u011b je zde nadpr\u016fm\u011brn\u011b vyvinut\u00fd.<\/p>\n\n\n\n

Kdo je va\u0161\u00edm typick\u00fdm z\u00e1kazn\u00edkem?<\/strong><\/p>\n\n\n\n

Nej\u010dast\u011bji Waterdrop nakupuj\u00ed \u017eeny, a\u0165 u\u017e pro sebe nebo do dom\u00e1cnosti. Nejen d\u00edky propracovan\u00e9mu designu, ale p\u0159edev\u0161\u00edm d\u00edky slo\u017een\u00ed kapsl\u00ed, kter\u00e9 jsou vhodn\u00e9 pro d\u011bti, diabetiky, koj\u00edc\u00ed i t\u011bhotn\u00e9. Na\u0161imi z\u00e1kazn\u00edky jsou lid\u00e9, kte\u0159\u00ed \u017eij\u00ed zdrav\u011b a p\u0159em\u00fd\u0161lej\u00ed nad t\u00edm, co pij\u00ed a kupuj\u00ed. V prvn\u00ed \u0159ad\u011b jim z\u00e1le\u017e\u00ed na zdrav\u00ed a ekologii.<\/p>\n\n\n\n

\n\u010ceho\nsi va\u0161i z\u00e1kazn\u00edci na kapsl\u00edch nejv\u00edce cen\u00ed?<\/strong><\/p>\n\n\n\n

\nNejv\u011bt\u0161\u00ed\np\u0159ednost\u00ed kapsl\u00ed je slo\u017een\u00ed. P\u0159\u00edrodn\u00ed extrakty z ovoce a\nbylin s velk\u00fdm mno\u017estv\u00edm vitam\u00edn\u016f a antioxidant\u016f se v\n\u010dist\u00e9 vod\u011b rozpou\u0161t\u00ed na p\u0159\u00edrodn\u00ed b\u00e1zi jedl\u00e9 sody. Bez\ncukru. Tento benefit umo\u017e\u0148uje p\u00edt Waterdrop i diabetik\u016fm. Pitn\u00fd\nre\u017eim tak nep\u0159in\u00e1\u0161\u00ed t\u011blu nadbyte\u010dn\u00e9 cukry ani radik\u00e1ln\u00ed\nchemick\u00e9 konzervanty. Ty nejkvalitn\u011bj\u0161\u00ed ingredience jsme zabalili\ndo mal\u00e9 jednotliv\u011b balen\u00e9 kostky, abychom nebyli nuceni p\u0159id\u00e1vat\nkonzervanty. Pr\u00e1v\u011b balen\u00ed kapsl\u00ed, kter\u00e9 je recyklovateln\u00e9 a\nopakovan\u011b vyu\u017eiteln\u00e9 je velk\u00fdm plusem na\u0161eho produktu. Klienti\noce\u0148uj\u00ed i logistick\u00e9 hledisko, kdy na jednu lahev ochucen\u00e9 vody v\nplastu p\u0159evezeme a\u017e 500 kapsl\u00ed, jak na objem, tak na v\u00e1hu. Nen\u00ed\npot\u0159eba p\u0159ev\u00e1\u017eet pitnou vodu, kdy\u017e je k dispozici t\u00e9m\u011b\u0159\nkdekoli.<\/p>\n\n\n\n

\nJak\u00fdm\nzp\u016fsobem jsou p\u011bstov\u00e1ny rostliny pro v\u00fdrobu kapsl\u00ed?<\/strong><\/p>\n\n\n\n

\nByliny\np\u011bstujeme v re\u017eimu udr\u017eiteln\u00e9ho hospod\u00e1\u0159stv\u00ed a z\u00edsk\u00e1v\u00e1me je\nnejen od mal\u00fdch ov\u011b\u0159en\u00fdch dodavatel\u016f, ale i prost\u0159ednictv\u00edm\nvlastn\u00edch maloproduk\u010dn\u00edch kapacit. Stejn\u011b tak maximalizujeme\nhospoda\u0159en\u00ed s vodou na produk\u010dn\u00edch ploch\u00e1ch. Nepodporujeme\nplant\u00e1\u017eov\u00e9 hospod\u00e1\u0159stv\u00ed.<\/p>\n\n\n\n

Z jak\u00fdch materi\u00e1l\u016f jsou vyr\u00e1b\u011bny lahve a balen\u00ed Waterdrop?<\/strong><\/p>\n\n\n\n

Lahve v sou\u010dasnosti nab\u00edz\u00edme ve dvou hlavn\u00edch produktov\u00fdch \u0159ad\u00e1ch. Sklen\u011bn\u00e9 lahve z borosilik\u00e1tov\u00e9ho skla v\u010detn\u011b termoobalu a bambusov\u00e9ho br\u010dka jsou ur\u010den\u00e9 na teplou i studenou vodu. D\u00edky termoobalu lze tekutinu udr\u017eet d\u00e9le v po\u017eadovan\u00e9 teplot\u011b. Nerezov\u00e9 dvoupl\u00e1\u0161\u0165ov\u00e9 lahve funguj\u00ed jako termosky. Kapsle jsou balen\u00e9 v recyklovateln\u00e9m PET materi\u00e1lu, kter\u00fd je opakovateln\u011b vyu\u017eiteln\u00fd a z\u00e1rove\u0148 n\u00e1m svou nepropustnost\u00ed vzduchu a vody dovoluje nevyu\u017e\u00edvat konzervanty a stabiliz\u00e1tory.<\/p>\n\n\n\n

Lze odhadnout, jak\u00e9 mno\u017estv\u00ed plastov\u00e9ho materi\u00e1lu u\u0161et\u0159\u00edte oproti v\u00fdrob\u011b b\u011b\u017en\u00fdch PET lahv\u00ed?<\/strong><\/p>\n\n\n\n

\u0160et\u0159\u00edme 97 % obalov\u00e9ho materi\u00e1lu oproti klasick\u00fdm PET lahv\u00edm se sladk\u00fdmi ochucen\u00fdmi limon\u00e1dami.<\/p>\n\n\n\n

Ve va\u0161ich balen\u00edch pou\u017e\u00edv\u00e1te tak\u00e9 br\u010dka. Pro jak\u00fd materi\u00e1l jste se rozhodli v tomto p\u0159\u00edpad\u011b?<\/strong><\/p>\n\n\n\n

I v p\u0159\u00edpad\u011b br\u010dek jdeme udr\u017eitelnou cestou s opakovan\u011b vyu\u017eiteln\u00fdmi materi\u00e1ly. V sortimentu nab\u00edz\u00edme bambusov\u00e1 a v limitovan\u00e9 s\u00e9rii i kovov\u00e1 br\u010dka.<\/p>\n\n\n\n

Jak\u00e9 jsou dal\u0161\u00ed ekologick\u00e9 aspekty Waterdrop?<\/strong><\/p>\n\n\n\n

D\u00e1v\u00e1me si z\u00e1le\u017eet na tom, aby byl cel\u00fd proces od v\u00fdroby a\u017e po dopravu z\u00e1kazn\u00edk\u016fm maxim\u00e1ln\u011b ekologick\u00fd, to zahrnuje i spolupr\u00e1ci s bal\u00edkov\u00fdm p\u0159epravcem GLS, kter\u00fd jako jedin\u00e1 logistick\u00e1 spole\u010dnost na \u010desk\u00e9m trhu nab\u00edz\u00ed opravdovou zelenou p\u0159epravu bal\u00edk\u016f. Vyu\u017e\u00edv\u00e1me slu\u017ebu ThinkGreen, kdy ka\u017ed\u00fdm odeslan\u00fdm bal\u00edkem p\u0159isp\u00edv\u00e1me na v\u00fdsadbu voln\u011b rostouc\u00edch strom\u016f do \u010desk\u00e9 krajiny a kompenzujeme t\u00edm dopad p\u0159epravy na\u0161ich produkt\u016f k z\u00e1kazn\u00edk\u016fm. Mimoto pro skl\u00e1d\u00e1n\u00ed obalov\u00fdch materi\u00e1l\u016f vyu\u017e\u00edv\u00e1me z velk\u00e9 \u010d\u00e1sti slu\u017eeb brn\u011bnsk\u00e9 chr\u00e1n\u011bn\u00e9 d\u00edlny.<\/p>\n\n\n\n

Budete tak\u00e9 s\u00e1zet stromy s GLS?<\/strong><\/p>\n\n\n\n

Ano. Na\u0161\u00ed z\u00e1kazn\u00edci v\u00ed, \u017ee za ka\u017edou odeslanou z\u00e1silku s kapslemi Waterdrop jde \u010d\u00e1st pen\u011bz na program ThinkGreen a t\u00edm i na v\u00fdsadbu strom\u016f. Mohou se tak st\u00e1t sou\u010d\u00e1st\u00ed procesu znovuobnovov\u00e1n\u00ed biodiverzity v \u010desk\u00e9 krajin\u011b. Pokud na\u0161i z\u00e1kazn\u00edci v\u00ed o n\u011bjak\u00e9 lokalit\u011b, kde bychom mohli z vybran\u00fdch pen\u011bz za odeslan\u00e9 bal\u00edky v\u00fdsadbu prov\u00e9st, ocen\u00edme ka\u017ed\u00fd tip a ve spolupr\u00e1ci s GLS pot\u00e9 stromy vysad\u00edme. Tip na lokalitu mohou z\u00e1jemci poslat t\u0159eba p\u0159es Facebook n\u00e1m nebo p\u0159\u00edmo GLS.<\/p>\n\n\n\n

Vyu\u017e\u00edv\u00e1te mezin\u00e1rodn\u00ed p\u0159epravu GLS i pro v\u00fdvoz va\u0161ich produkt\u016f z \u010cesk\u00e9 republiky za hranice?<\/strong><\/p>\n\n\n\n

Ano, s GLS pos\u00edl\u00e1m na\u0161e z\u00e1silky tak\u00e9 po cel\u00e9 Evrop\u011b, nej\u010dast\u011bji ale na Slovensko a do N\u011bmecka.<\/p>\n\n\n\n

Jak jsou balen\u00ed Waterdrop p\u0159epravov\u00e1na?<\/strong><\/p>\n\n\n\n

P\u0159i p\u0159eprav\u011b kapsl\u00ed je na objem jedn\u00e9 1,5l l\u00e1hve zabaleno 500 kapsl\u00ed. \u0160et\u0159\u00edme tak m\u00edsto ve vozidlech GLS, sni\u017eujeme n\u00e1klady a n\u00e1ro\u010dnost p\u0159epravy a usilujeme t\u00edm o udr\u017eiteln\u00fd rozvoj p\u0159i neust\u00e1le rostouc\u00edm objemu prodan\u00fdch kapsl\u00ed a odeslan\u00fdch z\u00e1silek. Bal\u00edky se v na\u0161em skladu nesetkaj\u00ed s bublinkovou f\u00f3li\u00ed, plastovou lepic\u00ed p\u00e1skou ani s plastov\u00fdmi v\u00fdpln\u011bmi v boxech. Ve\u0161ker\u00e9 balen\u00ed je u n\u00e1s \u010dist\u011b pap\u00edrov\u00e9 a tedy recyklovateln\u00e9.<\/p>\n\n\n\n

\"\"
\u0158editelka Waterdrop – Kate\u0159ina Navr\u00e1tilov\u00e1<\/strong><\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

N\u00e1pad vytvo\u0159it chutn\u00fd a zdrav\u00fd n\u00e1poj se zrodil v letadle p\u0159i prohl\u00ed\u017een\u00ed n\u00e1pojov\u00e9ho l\u00edstku. Tak vznikly kapsle Watedrop, kter\u00e9 dod\u00e1vaj\u00ed oby\u010dejn\u00e9 vod\u011b sladkou ovocnou chu\u0165 bez pou\u017eit\u00ed cukru. Zna\u010dka se nav\u00edc sna\u017e\u00ed redukovat u\u017e\u00edv\u00e1n\u00ed plast\u016f a nahradit je alternativn\u00edmi materi\u00e1ly. Pro doru\u010dov\u00e1n\u00ed v\u00fdrobk\u016f z\u00e1kazn\u00edk\u016fm tak\u00e9 vyu\u017e\u00edv\u00e1 ekologickou p\u0159epravu. Podle \u0159editelky Watedrop Kate\u0159iny Navr\u00e1tilov\u00e9 se kapsle […]<\/p>\n","protected":false},"author":2,"featured_media":1493,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2,13],"tags":[],"yoast_head":"\n\u0158editelka Waterdrop Kate\u0159ina Navr\u00e1tilov\u00e1: Sna\u017e\u00edme se o maxim\u00e1ln\u00ed ekologii v\u00fdroby i dopravy - WOMENHOUSE.cz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/womenhouse.cz\/index.php\/2019\/11\/21\/reditelka-waterdrop-katerina-navratilova-snazime-se-o-maximalni-ekologii-vyroby-i-dopravy\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0158editelka Waterdrop Kate\u0159ina Navr\u00e1tilov\u00e1: Sna\u017e\u00edme se o maxim\u00e1ln\u00ed ekologii v\u00fdroby i dopravy - WOMENHOUSE.cz\" \/>\n<meta property=\"og:description\" content=\"N\u00e1pad vytvo\u0159it chutn\u00fd a zdrav\u00fd n\u00e1poj se zrodil v letadle p\u0159i prohl\u00ed\u017een\u00ed n\u00e1pojov\u00e9ho l\u00edstku. Tak vznikly kapsle Watedrop, kter\u00e9 dod\u00e1vaj\u00ed oby\u010dejn\u00e9 vod\u011b sladkou ovocnou chu\u0165 bez pou\u017eit\u00ed cukru. Zna\u010dka se nav\u00edc sna\u017e\u00ed redukovat u\u017e\u00edv\u00e1n\u00ed plast\u016f a nahradit je alternativn\u00edmi materi\u00e1ly. Pro doru\u010dov\u00e1n\u00ed v\u00fdrobk\u016f z\u00e1kazn\u00edk\u016fm tak\u00e9 vyu\u017e\u00edv\u00e1 ekologickou p\u0159epravu. Podle \u0159editelky Watedrop Kate\u0159iny Navr\u00e1tilov\u00e9 se kapsle […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/womenhouse.cz\/index.php\/2019\/11\/21\/reditelka-waterdrop-katerina-navratilova-snazime-se-o-maximalni-ekologii-vyroby-i-dopravy\/\" \/>\n<meta property=\"og:site_name\" content=\"WOMENHOUSE.cz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/womenhousecz\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-20T23:01:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-22T23:38:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/womenhouse.cz\/wp-content\/uploads\/2019\/11\/Katerina-Navratilova_1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2453\" \/>\n\t<meta property=\"og:image:height\" content=\"1637\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jolana Hol\u00e1\u0148ov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jolana Hol\u00e1\u0148ov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/womenhouse.cz\/index.php\/2019\/11\/21\/reditelka-waterdrop-katerina-navratilova-snazime-se-o-maximalni-ekologii-vyroby-i-dopravy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/womenhouse.cz\/index.php\/2019\/11\/21\/reditelka-waterdrop-katerina-navratilova-snazime-se-o-maximalni-ekologii-vyroby-i-dopravy\/\"},\"author\":{\"name\":\"Jolana Hol\u00e1\u0148ov\u00e1\",\"@id\":\"https:\/\/womenhouse.cz\/#\/schema\/person\/541326101f8d68c711e83e8fecc80738\"},\"headline\":\"\u0158editelka Waterdrop Kate\u0159ina Navr\u00e1tilov\u00e1: Sna\u017e\u00edme se o maxim\u00e1ln\u00ed ekologii v\u00fdroby i dopravy\",\"datePublished\":\"2019-11-20T23:01:57+00:00\",\"dateModified\":\"2019-12-22T23:38:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/womenhouse.cz\/index.php\/2019\/11\/21\/reditelka-waterdrop-katerina-navratilova-snazime-se-o-maximalni-ekologii-vyroby-i-dopravy\/\"},\"wordCount\":1211,\"publisher\":{\"@id\":\"https:\/\/womenhouse.cz\/#organization\"},\"articleSection\":[\"NEWS\",\"ROZHOVORY\"],\"inLanguage\":\"cs\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/womenhouse.cz\/index.php\/2019\/11\/21\/reditelka-waterdrop-katerina-navratilova-snazime-se-o-maximalni-ekologii-vyroby-i-dopravy\/\",\"url\":\"https:\/\/womenhouse.cz\/index.php\/2019\/11\/21\/reditelka-waterdrop-katerina-navratilova-snazime-se-o-maximalni-ekologii-vyroby-i-dopravy\/\",\"name\":\"\u0158editelka Waterdrop Kate\u0159ina Navr\u00e1tilov\u00e1: Sna\u017e\u00edme se o maxim\u00e1ln\u00ed ekologii v\u00fdroby i dopravy - WOMENHOUSE.cz\",\"isPartOf\":{\"@id\":\"https:\/\/womenhouse.cz\/#website\"},\"datePublished\":\"2019-11-20T23:01:57+00:00\",\"dateModified\":\"2019-12-22T23:38:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/womenhouse.cz\/index.php\/2019\/11\/21\/reditelka-waterdrop-katerina-navratilova-snazime-se-o-maximalni-ekologii-vyroby-i-dopravy\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/womenhouse.cz\/index.php\/2019\/11\/21\/reditelka-waterdrop-katerina-navratilova-snazime-se-o-maximalni-ekologii-vyroby-i-dopravy\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/womenhouse.cz\/index.php\/2019\/11\/21\/reditelka-waterdrop-katerina-navratilova-snazime-se-o-maximalni-ekologii-vyroby-i-dopravy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\/\/womenhouse.cz\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u0158editelka Waterdrop Kate\u0159ina Navr\u00e1tilov\u00e1: Sna\u017e\u00edme se o maxim\u00e1ln\u00ed ekologii v\u00fdroby i dopravy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/womenhouse.cz\/#website\",\"url\":\"https:\/\/womenhouse.cz\/\",\"name\":\"WOMENHOUSE.cz\",\"description\":\"Port\u00e1l v\u00fdhradn\u011b jen pro \u017eeny...\",\"publisher\":{\"@id\":\"https:\/\/womenhouse.cz\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/womenhouse.cz\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/womenhouse.cz\/#organization\",\"name\":\"WOMENHOUSE.cz\",\"url\":\"https:\/\/womenhouse.cz\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/womenhouse.cz\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/womenhouse.cz\/wp-content\/uploads\/2020\/06\/cropped-logo_Womenhouse_RGB-02-removebg-preview-1.png\",\"contentUrl\":\"https:\/\/womenhouse.cz\/wp-content\/uploads\/2020\/06\/cropped-logo_Womenhouse_RGB-02-removebg-preview-1.png\",\"width\":561,\"height\":375,\"caption\":\"WOMENHOUSE.cz\"},\"image\":{\"@id\":\"https:\/\/womenhouse.cz\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/womenhousecz\",\"https:\/\/www.instagram.com\/womenhousecz\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/womenhouse.cz\/#\/schema\/person\/541326101f8d68c711e83e8fecc80738\",\"name\":\"Jolana Hol\u00e1\u0148ov\u00e1\",\"sameAs\":[\"http:\/\/www.womenhouse.cz\"],\"url\":\"https:\/\/womenhouse.cz\/index.php\/author\/jolhol\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u0158editelka Waterdrop Kate\u0159ina Navr\u00e1tilov\u00e1: Sna\u017e\u00edme se o maxim\u00e1ln\u00ed ekologii v\u00fdroby i dopravy - WOMENHOUSE.cz","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/womenhouse.cz\/index.php\/2019\/11\/21\/reditelka-waterdrop-katerina-navratilova-snazime-se-o-maximalni-ekologii-vyroby-i-dopravy\/","og_locale":"cs_CZ","og_type":"article","og_title":"\u0158editelka Waterdrop Kate\u0159ina Navr\u00e1tilov\u00e1: Sna\u017e\u00edme se o maxim\u00e1ln\u00ed ekologii v\u00fdroby i dopravy - WOMENHOUSE.cz","og_description":"N\u00e1pad vytvo\u0159it chutn\u00fd a zdrav\u00fd n\u00e1poj se zrodil v letadle p\u0159i prohl\u00ed\u017een\u00ed n\u00e1pojov\u00e9ho l\u00edstku. Tak vznikly kapsle Watedrop, kter\u00e9 dod\u00e1vaj\u00ed oby\u010dejn\u00e9 vod\u011b sladkou ovocnou chu\u0165 bez pou\u017eit\u00ed cukru. Zna\u010dka se nav\u00edc sna\u017e\u00ed redukovat u\u017e\u00edv\u00e1n\u00ed plast\u016f a nahradit je alternativn\u00edmi materi\u00e1ly. Pro doru\u010dov\u00e1n\u00ed v\u00fdrobk\u016f z\u00e1kazn\u00edk\u016fm tak\u00e9 vyu\u017e\u00edv\u00e1 ekologickou p\u0159epravu. Podle \u0159editelky Watedrop Kate\u0159iny Navr\u00e1tilov\u00e9 se kapsle […]","og_url":"https:\/\/womenhouse.cz\/index.php\/2019\/11\/21\/reditelka-waterdrop-katerina-navratilova-snazime-se-o-maximalni-ekologii-vyroby-i-dopravy\/","og_site_name":"WOMENHOUSE.cz","article_publisher":"https:\/\/www.facebook.com\/womenhousecz","article_published_time":"2019-11-20T23:01:57+00:00","article_modified_time":"2019-12-22T23:38:01+00:00","og_image":[{"width":2453,"height":1637,"url":"https:\/\/womenhouse.cz\/wp-content\/uploads\/2019\/11\/Katerina-Navratilova_1.jpg","type":"image\/jpeg"}],"author":"Jolana Hol\u00e1\u0148ov\u00e1","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"Jolana Hol\u00e1\u0148ov\u00e1","Odhadovan\u00e1 doba \u010dten\u00ed":"6 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/womenhouse.cz\/index.php\/2019\/11\/21\/reditelka-waterdrop-katerina-navratilova-snazime-se-o-maximalni-ekologii-vyroby-i-dopravy\/#article","isPartOf":{"@id":"https:\/\/womenhouse.cz\/index.php\/2019\/11\/21\/reditelka-waterdrop-katerina-navratilova-snazime-se-o-maximalni-ekologii-vyroby-i-dopravy\/"},"author":{"name":"Jolana Hol\u00e1\u0148ov\u00e1","@id":"https:\/\/womenhouse.cz\/#\/schema\/person\/541326101f8d68c711e83e8fecc80738"},"headline":"\u0158editelka Waterdrop Kate\u0159ina Navr\u00e1tilov\u00e1: Sna\u017e\u00edme se o maxim\u00e1ln\u00ed ekologii v\u00fdroby i dopravy","datePublished":"2019-11-20T23:01:57+00:00","dateModified":"2019-12-22T23:38:01+00:00","mainEntityOfPage":{"@id":"https:\/\/womenhouse.cz\/index.php\/2019\/11\/21\/reditelka-waterdrop-katerina-navratilova-snazime-se-o-maximalni-ekologii-vyroby-i-dopravy\/"},"wordCount":1211,"publisher":{"@id":"https:\/\/womenhouse.cz\/#organization"},"articleSection":["NEWS","ROZHOVORY"],"inLanguage":"cs"},{"@type":"WebPage","@id":"https:\/\/womenhouse.cz\/index.php\/2019\/11\/21\/reditelka-waterdrop-katerina-navratilova-snazime-se-o-maximalni-ekologii-vyroby-i-dopravy\/","url":"https:\/\/womenhouse.cz\/index.php\/2019\/11\/21\/reditelka-waterdrop-katerina-navratilova-snazime-se-o-maximalni-ekologii-vyroby-i-dopravy\/","name":"\u0158editelka Waterdrop Kate\u0159ina Navr\u00e1tilov\u00e1: Sna\u017e\u00edme se o maxim\u00e1ln\u00ed ekologii v\u00fdroby i dopravy - WOMENHOUSE.cz","isPartOf":{"@id":"https:\/\/womenhouse.cz\/#website"},"datePublished":"2019-11-20T23:01:57+00:00","dateModified":"2019-12-22T23:38:01+00:00","breadcrumb":{"@id":"https:\/\/womenhouse.cz\/index.php\/2019\/11\/21\/reditelka-waterdrop-katerina-navratilova-snazime-se-o-maximalni-ekologii-vyroby-i-dopravy\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/womenhouse.cz\/index.php\/2019\/11\/21\/reditelka-waterdrop-katerina-navratilova-snazime-se-o-maximalni-ekologii-vyroby-i-dopravy\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/womenhouse.cz\/index.php\/2019\/11\/21\/reditelka-waterdrop-katerina-navratilova-snazime-se-o-maximalni-ekologii-vyroby-i-dopravy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dom\u016f","item":"https:\/\/womenhouse.cz\/"},{"@type":"ListItem","position":2,"name":"\u0158editelka Waterdrop Kate\u0159ina Navr\u00e1tilov\u00e1: Sna\u017e\u00edme se o maxim\u00e1ln\u00ed ekologii v\u00fdroby i dopravy"}]},{"@type":"WebSite","@id":"https:\/\/womenhouse.cz\/#website","url":"https:\/\/womenhouse.cz\/","name":"WOMENHOUSE.cz","description":"Port\u00e1l v\u00fdhradn\u011b jen pro \u017eeny...","publisher":{"@id":"https:\/\/womenhouse.cz\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/womenhouse.cz\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/womenhouse.cz\/#organization","name":"WOMENHOUSE.cz","url":"https:\/\/womenhouse.cz\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/womenhouse.cz\/#\/schema\/logo\/image\/","url":"https:\/\/womenhouse.cz\/wp-content\/uploads\/2020\/06\/cropped-logo_Womenhouse_RGB-02-removebg-preview-1.png","contentUrl":"https:\/\/womenhouse.cz\/wp-content\/uploads\/2020\/06\/cropped-logo_Womenhouse_RGB-02-removebg-preview-1.png","width":561,"height":375,"caption":"WOMENHOUSE.cz"},"image":{"@id":"https:\/\/womenhouse.cz\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/womenhousecz","https:\/\/www.instagram.com\/womenhousecz\/"]},{"@type":"Person","@id":"https:\/\/womenhouse.cz\/#\/schema\/person\/541326101f8d68c711e83e8fecc80738","name":"Jolana Hol\u00e1\u0148ov\u00e1","sameAs":["http:\/\/www.womenhouse.cz"],"url":"https:\/\/womenhouse.cz\/index.php\/author\/jolhol\/"}]}},"_links":{"self":[{"href":"https:\/\/womenhouse.cz\/index.php\/wp-json\/wp\/v2\/posts\/1492"}],"collection":[{"href":"https:\/\/womenhouse.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/womenhouse.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/womenhouse.cz\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/womenhouse.cz\/index.php\/wp-json\/wp\/v2\/comments?post=1492"}],"version-history":[{"count":-3,"href":"https:\/\/womenhouse.cz\/index.php\/wp-json\/wp\/v2\/posts\/1492\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/womenhouse.cz\/index.php\/wp-json\/wp\/v2\/media\/1493"}],"wp:attachment":[{"href":"https:\/\/womenhouse.cz\/index.php\/wp-json\/wp\/v2\/media?parent=1492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/womenhouse.cz\/index.php\/wp-json\/wp\/v2\/categories?post=1492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/womenhouse.cz\/index.php\/wp-json\/wp\/v2\/tags?post=1492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}